Branch Basics vs Homethings:Which is searched more?
In September 2026, Branch Basics had more branded searches than Homethings among refillable home cleaning brands worldwide. Branch Basics was estimated to have 41.2K branded searches compared to Homethings’ 4.4K, and held a 38.1% Share of Search versus Homethings’ 4.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Branch Basics or Homethings?
Compare brands that offers refillable household cleaning products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Branch Basics, Homethings. The figures are in the table below the chart.
View monthly share of search table
| Month | Blueland | Branch Basics | OceanSaver | Cleancult | Homethings |
|---|---|---|---|---|---|
| Oct 2025 | 44.4% | 43% | 5.1% | 3.8% | 3.8% |
| Nov 2025 | 45.3% | 44% | 4.2% | 2.6% | 3.9% |
| Dec 2025 | 45.2% | 43.5% | 4.3% | 3.2% | 3.8% |
| Jan 2026 | 46% | 42.9% | 4.3% | 3.1% | 3.8% |
| Feb 2026 | 49.1% | 38% | 5.4% | 3.3% | 4.1% |
| Mar 2026 | 48.8% | 38.4% | 4.5% | 4.2% | 4.1% |
| Apr 2026 | 48.2% | 37.9% | 6.5% | 3.3% | 4.1% |
| May 2026 | 44% | 42.6% | 6% | 3.8% | 3.8% |
| Jun 2026 | 46.8% | 37.9% | 7.8% | 3.3% | 4.1% |
| Jul 2026 | 47.4% | 38.4% | 6.6% | 3.4% | 4.1% |
| Aug 2026 | 47.4% | 37.9% | 6.5% | 4.1% | 4.1% |
| Sep 2026 | 47.2% | 38.1% | 6.6% | 4.1% | 4.1% |
How has the Branch Basics and Homethings comparison changed over the last 12 months?
3 findings
- Branch Basics was ahead of Homethings in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Branch Basics’ estimated Share of Search among refillable home cleaning brands worldwide moved from 43% to 38.1%, and its estimated monthly branded searches moved from 61.1K to 41.2K.
- Across the 12 months ending September 2026, Homethings’ estimated Share of Search among refillable home cleaning brands worldwide moved from 3.8% to 4.1%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
How did search popularity change for refillable home cleaning brands worldwide in September 2026?
2 changes
In September 2026, Homethings fell from 4th to 5th among refillable home cleaning brands worldwide.
Estimated monthly branded searches for Branch Basics worldwide fell 32.5% over 12 measured months, from 61.1K to 41.2K in September 2026.
Other head-to-heads among refillable home cleaning brands
Blueland vs Branch Basics: compare search popularity
Blueland vs OceanSaver: compare search popularity
Blueland vs Cleancult: compare search popularity- Blueland vs Homethings: compare search popularity
- Branch Basics vs OceanSaver: compare search popularity
- Branch Basics vs Cleancult: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Branch Basics’ and Homethings’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Branch Basics
2 branded search terms
- branch basics
- branch basics cleaner
Homethings
2 branded search terms
- homethings
- homethings cleaning
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