Brandwave

Hitachi vs Makita:Which is searched more?

In September 2026, Makita had more branded searches than Hitachi among rebar cutter bender brands worldwide. Makita was estimated to have 1M branded searches compared to Hitachi’s 1K, and held a 99.1% Share of Search versus Hitachi’s 0.1%. These are worldwide searches for English-language branded terms.

Share of Search among rebar cutter bender brands worldwide in September 2026Which is more popular in search, Hitachi or Makita?
Hitachi0.1%1K searches
vs
Makita99.1%1M searches

Follow Hitachi vs Makita and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, Hitachi or Makita?

Compare the rebar cutter bender brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Hitachi and Makita among rebar cutter bender brands worldwide, by month

Share of Search by month for Makita, Hitachi. The figures are in the table below the chart.

View monthly share of search table
MonthMakitaMetaboHitachi
Oct 202599.4%0.47%0.09%
Nov 202599.2%0.69%0.09%
Dec 202599.2%0.68%0.08%
Jan 202699.2%0.67%0.1%
Feb 202699.2%0.68%0.1%
Mar 202699.2%0.69%0.11%
Apr 202699.1%0.82%0.1%
May 202699.1%0.81%0.1%
Jun 202699.1%0.81%0.09%
Jul 202699.1%0.8%0.11%
Aug 202699.1%0.81%0.09%
Sep 202699.1%0.8%0.1%

How has the Hitachi and Makita comparison changed over the last 12 months?

  • Makita was ahead of Hitachi in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Hitachi’s estimated Share of Search among rebar cutter bender brands worldwide moved from 0.09% to 0.1%, and its estimated monthly branded searches moved from 1.3K to 1K.
  • Across the 12 months ending September 2026, Makita’s estimated Share of Search among rebar cutter bender brands worldwide moved from 99.4% to 99.1%, and its estimated monthly branded searches moved from 1.4M to 1M.

How did search popularity change for rebar cutter bender brands worldwide in September 2026?

  1. Estimated monthly branded searches for Makita worldwide fell 28.5% over 12 measured months, from 1.4M to 1M in September 2026.

  2. Estimated monthly branded searches for Hitachi worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Hitachi’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hitachi

1 branded search term

  • hitachi digger

Makita

4 branded search terms

  • makita
  • makita battery
  • makita drill
  • makita tool

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.