Keeper vs Mac's:Which is searched more?
In September 2026, Keeper had more branded searches than Mac's among ratchet straps brands worldwide. Keeper was estimated to have 27.1K branded searches compared to Mac's’ 1.6K, and held a 62.3% Share of Search versus Mac's’ 3.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Keeper or Mac's?
Compare the ratchet straps brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Keeper, Mac's. The figures are in the table below the chart.
View monthly share of search table
| Month | Keeper | Rhino USA | Mac's |
|---|---|---|---|
| Oct 2025 | 66.5% | 29.7% | 3.8% |
| Nov 2025 | 38.7% | 57.9% | 3.4% |
| Dec 2025 | 39% | 58.3% | 2.7% |
| Jan 2026 | 57.9% | 38.8% | 3.3% |
| Feb 2026 | 62.3% | 34% | 3.7% |
| Mar 2026 | 62.7% | 34.3% | 3% |
| Apr 2026 | 62.7% | 34.3% | 3% |
| May 2026 | 57.9% | 38.7% | 3.4% |
| Jun 2026 | 53.6% | 43.9% | 2.6% |
| Jul 2026 | 67.3% | 30.1% | 2.6% |
| Aug 2026 | 62.3% | 34% | 3.7% |
| Sep 2026 | 62.3% | 34% | 3.7% |
How has the Keeper and Mac's comparison changed over the last 12 months?
3 findings
- Keeper was ahead of Mac's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Keeper’s estimated Share of Search among ratchet straps brands worldwide moved from 66.5% to 62.3%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 12 months ending September 2026, Mac's’ estimated Share of Search among ratchet straps brands worldwide moved from 3.8% to 3.7%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
How did search popularity change for ratchet straps brands worldwide in September 2026?
2 changes
Other head-to-heads among ratchet straps brands
How each brand is measured
Brandwave collects information about searches that people make online using Keeper’s and Mac's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

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