Erickson vs Rhino USA:Which is more popular?
In September 2026, Erickson had more branded searches than Rhino USA among ratchet straps brands worldwide. Erickson had about 49,500 branded searches, while Rhino USA had 14,800. Erickson made up 65.6% of all ratchet straps brand searches we track, and Rhino USA accounted for 19.6%. When we asked ChatGPT and Google AI Overviews about ratchet straps brands, Rhino USA appeared in four of the five answers and Erickson in three. Rhino USA was mentioned before Erickson in every answer.
Who do people search for more?
Erickson, about 3 searches for every 1 for Rhino USA
Who does AI mention more?
Rhino USA, mentioned in 4 of 5 answers, Erickson in 3
Who does AI recommend more?
Rhino USA, named ahead of Erickson in every answer
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Top ratchet straps brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Rhino USA was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Erickson was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Rhino USA was listed before Erickson in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Rhino USA1st
US Cargo Control2nd- Ancra3rd
- Erickson4th
Mac's–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Rhino USA4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Erickson3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- US Cargo Control3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ancra2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mac's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ratchet straps brands
5 answers
Asked ChatGPT
“Which ratchet straps brand should I buy?”
Asked ChatGPT
“What are the best ratchet straps brands?”
Asked ChatGPT
“What's the best ratchet straps brand for securing loads?”
Searched Google, AI Overview
“heavy duty ratchet straps”
Searched Google, AI Overview
“ratchet tie down straps”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Erickson or Rhino USA more popular in search?
This chart shows how often people search Google for Erickson and Rhino USA by name. Each line represents a brand's share of searches for all five ratchet straps brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Erickson, Rhino USA. The figures are in the table below the chart.
View monthly share of searches table
| Month | Erickson | Rhino USA | US Cargo Control | Ancra | Mac's |
|---|---|---|---|---|---|
| Oct 2025 | 66.4% | 19.9% | 7.2% | 3.9% | 2.6% |
| Nov 2025 | 49.4% | 40.4% | 5.4% | 2.4% | 2.4% |
| Dec 2025 | 44.9% | 44.9% | 6% | 2.1% | 2.1% |
| Jan 2026 | 55.9% | 30.7% | 7.5% | 3.3% | 2.6% |
| Feb 2026 | 57.8% | 25.8% | 9.4% | 4.2% | 2.8% |
| Mar 2026 | 58.1% | 26% | 9.5% | 4.2% | 2.3% |
| Apr 2026 | 53.6% | 29.3% | 10.7% | 3.9% | 2.6% |
| May 2026 | 53.6% | 29.3% | 10.7% | 3.9% | 2.6% |
| Jun 2026 | 65.1% | 23.9% | 7.1% | 2.6% | 1.4% |
| Jul 2026 | 56.4% | 25.2% | 11.2% | 4.9% | 2.2% |
| Aug 2026 | 61% | 22.3% | 9.9% | 4.4% | 2.4% |
| Sep 2026 | 65.6% | 19.6% | 8.8% | 3.8% | 2.1% |
How has the Erickson and Rhino USA comparison changed over the last 12 months?
3 findings
- Erickson was ahead of Rhino USA in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Erickson’s share of searches among ratchet straps brands worldwide moved from 66.4% to 65.6%, and its estimated monthly branded searches held steady at 49.5K.
- Across the 12 months ending September 2026, Rhino USA’s share of searches among ratchet straps brands worldwide moved from 19.9% to 19.6%, and its estimated monthly branded searches held steady at 14.8K.
How did search popularity change for ratchet straps brands worldwide in September 2026?
2 changes
In September 2026, Erickson gained share of searches among ratchet straps brands worldwide, from 61% to 65.6%.
In September 2026, Rhino USA lost share of searches among ratchet straps brands worldwide, from 22.3% to 19.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Erickson’s and Rhino USA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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