Brandwave

Ancra vs Erickson:Which is more popular?

In September 2026, Erickson had more branded searches than Ancra among ratchet straps brands worldwide. Erickson had about 49,500 branded searches, while Ancra had 2,900. Erickson made up 65.6% of all ratchet straps brand searches we track, and Ancra accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about ratchet straps brands, Erickson appeared in three of the five answers and Ancra in two. Ancra was mentioned before Erickson in two out of three answers.

Among ratchet straps brands worldwide in September 2026

Who do people search for more?

Erickson, about 17 searches for every 1 for Ancra

Erickson 49.5K searchesAncra 2.9K searches

Who does AI mention more?

Erickson, mentioned in 3 of 5 answers, Ancra in 2

Erickson in 3 of 5Ancra in 2 of 5

Who does AI recommend more?

Ancra, named ahead of Erickson in 2 of 3 answers

Ancra first in 2Erickson first in 1

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Top ratchet straps brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Erickson was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Ancra was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ancra was listed before Erickson in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rhino USA1st
  2. US Cargo Control2nd
  3. Ancra3rd
  4. Erickson4th
  5. Mac's–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rhino USA4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Erickson3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • US Cargo Control3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ancra2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mac's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ratchet straps brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Ancra or Erickson more popular in search?

This chart shows how often people search Google for Ancra and Erickson by name. Each line represents a brand's share of searches for all five ratchet straps brands we track, month by month, from English-language searches worldwide.

Ancra and Erickson among ratchet straps brands worldwide, by month

Share of searches by month for Erickson, Ancra. The figures are in the table below the chart.

View monthly share of searches table
MonthEricksonRhino USAUS Cargo ControlAncraMac's
Oct 202566.4%19.9%7.2%3.9%2.6%
Nov 202549.4%40.4%5.4%2.4%2.4%
Dec 202544.9%44.9%6%2.1%2.1%
Jan 202655.9%30.7%7.5%3.3%2.6%
Feb 202657.8%25.8%9.4%4.2%2.8%
Mar 202658.1%26%9.5%4.2%2.3%
Apr 202653.6%29.3%10.7%3.9%2.6%
May 202653.6%29.3%10.7%3.9%2.6%
Jun 202665.1%23.9%7.1%2.6%1.4%
Jul 202656.4%25.2%11.2%4.9%2.2%
Aug 202661%22.3%9.9%4.4%2.4%
Sep 202665.6%19.6%8.8%3.8%2.1%

How has the Ancra and Erickson comparison changed over the last 12 months?

3 findings
  • Erickson was ahead of Ancra in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Ancra’s share of searches among ratchet straps brands worldwide moved from 3.9% to 3.8%, and its estimated monthly branded searches held steady at 2.9K.
  • Across the 12 months ending September 2026, Erickson’s share of searches among ratchet straps brands worldwide moved from 66.4% to 65.6%, and its estimated monthly branded searches held steady at 49.5K.

How did search popularity change for ratchet straps brands worldwide in September 2026?

2 changes
  1. In September 2026, Erickson gained share of searches among ratchet straps brands worldwide, from 61% to 65.6%.

  2. In September 2026, Ancra lost share of searches among ratchet straps brands worldwide, from 4.4% to 3.8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Ancra’s and Erickson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ancra

1 branded search term

  • ancra

Erickson

1 branded search term

  • erickson

How the Brand Demand Index is measured

Other head-to-heads among ratchet straps brands

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