Brandwave

How popular isErickson?

In September 2026, people searched for Erickson by name about 49,500 times worldwide, about the same as the previous year. These searches made up 65.6% of all global ratchet straps brand searches, placing Erickson first out of five brands. When we asked both ChatGPT and Google AI Overviews about ratchet straps brands, Erickson appeared in three of the five answers and was the fourth most recommended of the five.

Search and AI answers in September 2026

Erickson is the most searched of 5 competitors and the fourth most recommended in AI answers.

  1. EricksonShare of searches 65.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. Rhino USAShare of searches 19.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. US Cargo ControlShare of searches 8.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. AncraShare of searches 3.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  5. Mac'sShare of searches 2.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

Follow Erickson and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top ratchet straps brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Erickson was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Erickson is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rhino USA1st
  2. US Cargo Control2nd
  3. Ancra3rd
  4. Erickson4th
  5. Mac's–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rhino USA4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Erickson3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • US Cargo Control3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ancra2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mac's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ratchet straps brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which ratchet straps brands compete with Erickson?

Erickson against ratchet straps brands worldwide, by month

Share of searches by month for Erickson, Rhino USA, US Cargo Control, Ancra, Mac's. The figures are in the table below the chart.

View monthly share of searches table
MonthEricksonRhino USAUS Cargo ControlAncraMac's
Oct 202566.4%19.9%7.2%3.9%2.6%
Nov 202549.4%40.4%5.4%2.4%2.4%
Dec 202544.9%44.9%6%2.1%2.1%
Jan 202655.9%30.7%7.5%3.3%2.6%
Feb 202657.8%25.8%9.4%4.2%2.8%
Mar 202658.1%26%9.5%4.2%2.3%
Apr 202653.6%29.3%10.7%3.9%2.6%
May 202653.6%29.3%10.7%3.9%2.6%
Jun 202665.1%23.9%7.1%2.6%1.4%
Jul 202656.4%25.2%11.2%4.9%2.2%
Aug 202661%22.3%9.9%4.4%2.4%
Sep 202665.6%19.6%8.8%3.8%2.1%

  1. 1.Erickson

    65.6%

    Held 1st. 49.5K estimated branded searches, +22.2% vs prior month. Share +4.7 points.

  2. 2.Rhino USA

    19.6%

    Held 2nd. 14.8K estimated branded searches, 0% vs prior month. Share -2.7 points.

  3. 3.US Cargo Control

    8.8%

    Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share -1.2 points.

  4. 4.Ancra

    3.8%

    Held 4th. 2.9K estimated branded searches, 0% vs prior month. Share -0.5 points.

  5. 5.Mac's

    2.1%

    Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share -0.3 points.

Compare popularity between Erickson and its closest rivals

Every comparison with Erickson

4 comparisons

How has branded search demand for Erickson changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Erickson worldwide held steady at 49.5K.
  • Across the 12 months ending September 2026, Erickson’s share of searches among ratchet straps brands worldwide decreased from 66.4% to 65.6%.
  • Across the 12 months ending September 2026, Erickson’s share of searches among ratchet straps brands worldwide peaked at 66.4% in October 2025 and was lowest at 44.9% in December 2025.

How did search popularity change for ratchet straps brands worldwide in September 2026?

5 changes

  1. In September 2026, Erickson gained share of searches among ratchet straps brands worldwide, from 61% to 65.6%.

  2. In September 2026, Rhino USA lost share of searches among ratchet straps brands worldwide, from 22.3% to 19.6%.

  3. In September 2026, US Cargo Control lost share of searches among ratchet straps brands worldwide, from 9.9% to 8.8%.

  4. In September 2026, Ancra lost share of searches among ratchet straps brands worldwide, from 4.4% to 3.8%.

  5. Estimated monthly branded searches for Mac's worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

How are Erickson’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Erickson’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • erickson

Do you work for Erickson? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Erickson your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free