Brandwave

Thales vs Trimble:Which is more popular?

In September 2026, Thales had more branded searches than Trimble among railway software worldwide. Thales had about 301,000 branded searches, while Trimble had 165,000. Thales made up 32.8% of all railway software searches we track, and Trimble accounted for 18%. When we asked ChatGPT and Google AI Overviews about railway software, Trimble appeared in one of the five answers and Thales in none.

Among railway software worldwide in September 2026

Who do people search for more?

Thales, about 82% more searches than Trimble

Thales 301K searchesTrimble 165K searches

Who does AI mention more?

Trimble, mentioned in 1 of 5 answers, Thales in 0

Trimble in 1 of 5Thales in 0 of 5

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Top railway software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Trimble was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Thales did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Siemens Mobility1st
  2. Wabtec2nd
  3. Hitachi Rail3rd
  4. Trimble4th
  5. OpenTrack5th
  6. Alstom–
  7. Thales–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wabtec2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OpenTrack2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Siemens Mobility2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trimble1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hitachi Rail1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Alstom0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Thales0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about railway software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Thales or Trimble more popular in search?

This chart shows how often people search Google for Thales and Trimble by name. Each line represents a brand's share of searches for all seven railway software we track, month by month, from English-language searches worldwide.

Thales and Trimble among railway software worldwide, by month

Share of searches by month for Thales, Trimble. The figures are in the table below the chart.

View monthly share of searches table
MonthAlstomThalesTrimbleWabtecOpenTrackSiemens MobilityHitachi Rail
Oct 202529.9%36.6%20%4.9%3.3%2.7%2.7%
Nov 202531.3%38.2%17.1%4.2%3.4%3.4%2.3%
Dec 202530.3%37.1%16.6%5%5%3.3%2.7%
Jan 202630.8%37.6%16.9%5.1%4.1%2.8%2.8%
Feb 202626.8%40.1%18%5.4%4.4%3%2.4%
Mar 202629.7%36.3%19.8%4.9%4%2.7%2.7%
Apr 202637.6%30.8%16.9%5.1%4.1%2.8%2.8%
May 202628.5%34.9%19.1%4.7%7%3.1%2.6%
Jun 202628.4%34.8%19.1%5.7%5.7%3.1%3.1%
Jul 202630.1%36.8%16.5%5%5%3.3%3.3%
Aug 202632.7%32.7%17.9%5.4%5.4%3%3%
Sep 202632.8%32.8%18%5.4%4.4%3.6%3%

How has the Thales and Trimble comparison changed over the last 12 months?

3 findings
  • Thales was ahead of Trimble in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Thales’ share of searches among railway software worldwide moved from 36.6% to 32.8%, and its estimated monthly branded searches moved from 368K to 301K.
  • Across the 12 months ending September 2026, Trimble’s share of searches among railway software worldwide moved from 20% to 18%, and its estimated monthly branded searches moved from 201K to 165K.

How did search popularity change for railway software worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Thales worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.

  2. Estimated monthly branded searches for Trimble worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Thales’ and Trimble’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Thales

1 branded search term

  • thales

Trimble

1 branded search term

  • trimble

How the Brand Demand Index is measured

Other head-to-heads among railway software

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