Iterable vs OneSignal:Which is more popular by branded search?
In August 2026, OneSignal had more branded searches than Iterable among push notification platforms worldwide. OneSignal was estimated to have 59.9K branded searches compared to Iterable’s 790, and held a 19.7% Share of Search versus Iterable’s 0.26%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Iterable or OneSignal?
Compare the platforms used to send app push notifications. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for OneSignal, Iterable. The figures are in the table below the chart.
View monthly share of search table
| Month | Braze | Pusher | OneSignal | MoEngage | Firebase Cloud Messaging | Airship | Iterable |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 34% | 26.5% | 18.9% | 16% | 3.5% | 0.75% | 0.29% |
| Nov 2025 | 34.2% | 26.8% | 19% | 16.2% | 2.9% | 0.65% | 0.25% |
| Dec 2025 | 31.2% | 29.5% | 17.4% | 17.8% | 3.2% | 0.65% | 0.26% |
| Jan 2026 | 33.3% | 31.5% | 18.6% | 12.8% | 2.8% | 0.68% | 0.29% |
| Feb 2026 | 36.4% | 28.4% | 16.9% | 14.1% | 3.1% | 0.87% | 0.26% |
| Mar 2026 | 34.8% | 27.1% | 19.6% | 13.4% | 3.6% | 1.1% | 0.32% |
| Apr 2026 | 35% | 27.4% | 19.7% | 13.6% | 3% | 1.1% | 0.27% |
| May 2026 | 35% | 27.4% | 19.8% | 13.6% | 3% | 1% | 0.32% |
| Jun 2026 | 35.8% | 22.9% | 19.7% | 17% | 3.1% | 1.2% | 0.3% |
| Jul 2026 | 31.3% | 29.6% | 19.8% | 14.7% | 3.2% | 1% | 0.27% |
| Aug 2026 | 31.4% | 29.9% | 19.7% | 14.8% | 3.3% | 0.72% | 0.26% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Iterable and OneSignal comparison changed over the last 12 months?
3 findings
- OneSignal was ahead of Iterable in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Iterable’s estimated Share of Search among push notification platforms worldwide moved from 0.29% to 0.26%, and its estimated monthly branded searches moved from 990 to 790.
- Across the 11 months ending August 2026, OneSignal’s estimated Share of Search among push notification platforms worldwide moved from 18.9% to 19.7%, and its estimated monthly branded searches moved from 64.8K to 59.9K.
How did search popularity change for push notification platforms worldwide in August 2026?
1 change
Estimated monthly branded searches for Iterable worldwide fell 20.2% over 11 measured months, from 990 to 790 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Iterable’s and OneSignal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Iterable
9 branded search terms
- iterable ai
- iterable com
- iterable crm
- iterable email
- iterable marketing
- iterable platform
- iterable pricing
- iterable software
- iterable.com
OneSignal
23 branded search terms
- app onesignal
- in app messaging onesignal
- one signal
- one signal notifications
- one signal push
- OneSignal
- onesignal app
- onesignal com
- onesignal email
- onesignal free plan
- onesignal in app messaging
- onesignal mobile push
- onesignal notification
- onesignal plans
- onesignal pricing
- onesignal push
- onesignal push notification
- onesignal sms
- onesignal sms pricing
- onesignal web
- onesignal web push
- onesignal web push notification
- onesignal whatsapp
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.