John Deere vs Toro:Which is more popular?
In September 2026, Toro had more branded searches than John Deere among push mower brands worldwide. Toro had about 76,400 branded searches, while John Deere had 6,400. Toro made up 67.8% of all push mower brand searches we track, and John Deere accounted for 5.7%. When we asked ChatGPT and Google AI Overviews about push mower brands, Toro appeared in four of the five answers and John Deere in none.
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Top push mower brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Toro was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. John Deere did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Greenworks5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Toro4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Troy-Bilt2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Honda Power Equipment1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
John Deere0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Husqvarna0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about push mower brands
5 answers
Asked ChatGPT
“Which push mower brand should I buy?”
Asked ChatGPT
“What are the best push mower brands?”
Asked ChatGPT
“What's the best push mower brand for small lawns?”
Searched Google, AI Overview
“best push mower”
Searched Google, AI Overview
“push lawn mower”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is John Deere or Toro more popular in search?
This chart shows how often people search Google for John Deere and Toro by name. Each line represents a brand's share of searches for all seven push mower brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Toro, John Deere. The figures are in the table below the chart.
View monthly share of searches table
| Month | Toro | Honda Power Equipment | John Deere | Husqvarna | Troy-Bilt | Milwaukee | Greenworks |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 65% | 13.9% | 9.7% | 6.1% | 3.5% | 1.1% | 0.76% |
| Nov 2025 | 67.7% | 15.1% | 7.5% | 4.2% | 3.7% | 1.2% | 0.66% |
| Dec 2025 | 68.3% | 14.9% | 7.4% | 4.4% | 2.9% | 1.5% | 0.66% |
| Jan 2026 | 67.7% | 14.8% | 7.5% | 5% | 3.2% | 1.2% | 0.65% |
| Feb 2026 | 65.9% | 17.4% | 7.2% | 4% | 3.5% | 1.4% | 0.52% |
| Mar 2026 | 68.9% | 14.6% | 6.1% | 4.4% | 4.4% | 1.2% | 0.55% |
| Apr 2026 | 71% | 11.8% | 5.9% | 4.3% | 5% | 1.5% | 0.54% |
| May 2026 | 71% | 11.6% | 6% | 4.9% | 4.4% | 1.5% | 0.65% |
| Jun 2026 | 66.9% | 13.3% | 7.1% | 4.9% | 5.4% | 1.6% | 0.74% |
| Jul 2026 | 68.8% | 11.8% | 5.9% | 4.4% | 7.1% | 1.5% | 0.63% |
| Aug 2026 | 70.5% | 12.1% | 5.1% | 4.5% | 5.4% | 1.5% | 0.83% |
| Sep 2026 | 67.8% | 14% | 5.7% | 5.2% | 5.2% | 1.4% | 0.66% |
John Deere sells other things too, so only its searches that name this product count here, like “john deere push mower”.
How has the John Deere and Toro comparison changed over the last 12 months?
3 findings
- Toro was ahead of John Deere in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, John Deere’s share of searches among push mower brands worldwide moved from 9.7% to 5.7%, and its estimated monthly branded searches moved from 7.6K to 6.4K.
- Across the 12 months ending September 2026, Toro’s share of searches among push mower brands worldwide moved from 65% to 67.8%, and its estimated monthly branded searches moved from 51.1K to 76.4K.
How did search popularity change for push mower brands worldwide in September 2026?
2 changes
In September 2026, John Deere overtook Troy-Bilt to rank 3rd among push mower brands worldwide, with 5.7% of the searches.
In September 2026, Toro lost share of searches among push mower brands worldwide, from 70.5% to 67.8%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using John Deere’s and Toro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
John Deere
2 branded search terms
- john deere push mower
- john deere walk behind mower
Toro
3 branded search terms
- toro lawn mower
- toro push mower
- toro walk behind mower
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