Olaplex vs Redken:Which is more popular?
In October 2026, Olaplex had more branded searches than Redken among purple shampoo brands worldwide. Olaplex had about 14,800 branded searches, while Redken had 9,900. Olaplex made up 16.2% of all purple shampoo brand searches we track, and Redken accounted for 10.8%. When we asked ChatGPT and Google AI Overviews about purple shampoo brands, Olaplex appeared in four of the five answers and Redken in two. Olaplex was mentioned before Redken in three out of four answers.
Who do people search for more?
Olaplex, about 49% more searches than Redken
Who does AI mention more?
Olaplex, mentioned in 4 of 5 answers, Redken in 2
Who does AI recommend more?
Olaplex, named ahead of Redken in 3 of 4 answers
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Top purple shampoo brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Olaplex was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Redken was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Olaplex was listed before Redken in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Olaplex4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Amika3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Redken2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Fanola1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Matrix1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pureology1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Clairol0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
K180 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Joico0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Kristin Ess0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about purple shampoo brands
5 answers
Asked ChatGPT
“Which purple shampoo should I use?”
Asked ChatGPT
“What are the best purple shampoo brands?”
Asked ChatGPT
“What's the best purple shampoo for brassy blonde hair?”
Searched Google, AI Overview
“purple shampoo”
Searched Google, AI Overview
“best purple shampoo”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Olaplex or Redken more popular in search?
This chart shows how often people search Google for Olaplex and Redken by name. Each line represents a brand's share of searches for all ten purple shampoo brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Olaplex, Redken. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fanola | Olaplex | Clairol | K18 | Redken | Joico | Amika | Matrix | Kristin Ess | Pureology |
|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 35.9% | 14.4% | 14.4% | 0.31% | 11.8% | 6.4% | 5.2% | 5.2% | 2.8% | 3.5% |
| Dec 2025 | 36.1% | 14.5% | 14.5% | 0.31% | 11.8% | 6.4% | 5.3% | 5.3% | 2.3% | 3.5% |
| Jan 2026 | 34.5% | 14.9% | 14.9% | 0.39% | 12.2% | 6.6% | 5.4% | 5.4% | 2.9% | 2.9% |
| Feb 2026 | 35.7% | 15.4% | 15.4% | 0.33% | 10.3% | 6.9% | 5.6% | 4.5% | 3% | 3% |
| Mar 2026 | 35.4% | 15.3% | 12.5% | 3% | 10.3% | 6.8% | 5.6% | 5.6% | 2.4% | 3% |
| Apr 2026 | 29.9% | 12.9% | 10.6% | 15.8% | 8.7% | 5.8% | 4.7% | 3.8% | 5.8% | 2% |
| May 2026 | 26.7% | 14.1% | 11.6% | 21.2% | 9.5% | 5.2% | 3.4% | 4.2% | 1.8% | 2.3% |
| Jun 2026 | 30.6% | 13.2% | 10.8% | 16.2% | 10.8% | 5.9% | 3.9% | 3.9% | 2.1% | 2.6% |
| Jul 2026 | 29.7% | 12.8% | 10.5% | 19.2% | 10.5% | 5.7% | 3.8% | 3.8% | 2% | 2% |
| Aug 2026 | 29.7% | 13.7% | 13.7% | 13.7% | 9.2% | 6.1% | 5% | 4.1% | 2.2% | 2.7% |
| Sep 2026 | 27.5% | 15.6% | 12.7% | 12.7% | 10.4% | 6.9% | 4.6% | 4.6% | 2.4% | 2.4% |
| Oct 2026 | 27% | 16.2% | 13.2% | 10.8% | 10.8% | 7.2% | 4.8% | 4.8% | 2.6% | 2.6% |
Olaplex and Redken sell other things too, so only their searches that name this product count here, like “olaplex purple shampoo”.
How has branded search for Olaplex and Redken changed worldwide over the last 12 months?
3 findings
- Olaplex was ahead of Redken in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Olaplex’s share of searches among purple shampoo brands worldwide moved from 14.4% to 16.2%, and its estimated monthly branded searches moved from 9.9K to 14.8K.
- Across the 12 months ending October 2026, Redken’s share of searches among purple shampoo brands worldwide moved from 11.8% to 10.8%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
How did search popularity change for purple shampoo brands worldwide in October 2026?
2 changes
In October 2026, Olaplex gained share of searches among purple shampoo brands worldwide, from 15.6% to 16.2%.
Estimated monthly branded searches for Redken worldwide rose 22.2% over 12 measured months, from 8.1K to 9.9K in October 2026.
How are Olaplex’s and Redken’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Olaplex’s and Redken’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among purple shampoo brands
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