Brandwave

Puff Pastry brands:Which are searched most?

In September 2026, MINI was the most searched among puff Pastry brands worldwide, with an estimated 1.2M branded searches and 97.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. MINI97.8%
  2. Goya1.5%
  3. Pillsbury0.79%

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Share of SearchLeaderboard

Compare the puff pastry brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among puff Pastry brands worldwide, by month

Share of Search by month for MINI. The figures are in the table below the chart.

View monthly share of search table
MonthMINIGoyaPillsbury
Oct 202597.6%1.4%0.97%
Nov 202598%1.2%0.8%
Dec 202597.8%1.2%0.97%
Jan 202697.9%1.5%0.65%
Feb 202697.9%1.5%0.65%
Mar 202697.9%1.5%0.65%
Apr 202697.9%1.5%0.65%
May 202698%1.5%0.53%
Jun 202698%1.5%0.53%
Jul 202698%1.5%0.53%
Aug 202697.9%1.5%0.65%
Sep 202697.8%1.5%0.79%

This month’s ranking, September 2026

  1. 1.MINI

    97.8%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Goya

    1.5%

    Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Pillsbury

    0.79%

    Held 3rd. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among puff Pastry brands worldwide?

In September 2026, MINI was the most searched among puff Pastry brands worldwide, with an estimated 1.2M branded searches and 97.8% estimated Share of Search within this set. Goya is in 2nd place, 96.3 percentage points behind at 1.5% Share of Search.

Global puff Pastry brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
MINI97.6% → 97.8%98%Nov 202597.6%Oct 20251st
Goya1.4% → 1.5%1.5%May 20261.2%Dec 20252nd
Pillsbury0.97% → 0.79%0.97%Dec 20250.53%May 20263rd

Each finding as a sentence

  • Across the 12 months ending September 2026, MINI, Goya and Pillsbury held steady: their estimated Share of Search among puff Pastry brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for puff Pastry brands worldwide in September 2026?

  1. Estimated monthly branded searches for Pillsbury worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

How the Brand Demand Index is measured

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