Bright Data vs Oxylabs:Which is more popular?
In September 2026, Bright Data had more branded searches than Oxylabs among proxy providers worldwide. Bright Data had about 49,500 branded searches, while Oxylabs had 33,100. Bright Data made up 9.1% of all proxy provider searches we track, and Oxylabs accounted for 6.1%. When we asked ChatGPT and Google AI Overviews about proxy providers, Bright Data appeared in all five answers and Oxylabs in four. Bright Data was mentioned before Oxylabs in four out of five answers.
Who do people search for more?
Bright Data, about 50% more searches than Oxylabs
Who does AI mention more?
Bright Data, mentioned in every answer we collected
Who does AI recommend more?
Bright Data, named ahead of Oxylabs in 4 of 5 answers
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Top proxy providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bright Data appeared in all five answers. Oxylabs was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bright Data was listed before Oxylabs in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Decodo1st- Bright Data2nd
Oxylabs3rd
Webshare4th
SOAX5th
IPRoyal6th
DataImpulse7th- NetNut–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bright Data5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Decodo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Oxylabs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Webshare2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- IPRoyal1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- DataImpulse1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- SOAX1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- NetNut0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about proxy providers
5 answers
Asked ChatGPT
“Which proxy provider should I use?”
Asked ChatGPT
“What are the best residential proxy providers?”
Asked ChatGPT
“What's the best proxy service for web scraping?”
Searched Google, AI Overview
“residential proxies”
Searched Google, AI Overview
“proxy service”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Bright Data or Oxylabs more popular in search?
This chart shows how often people search Google for Bright Data and Oxylabs by name. Each line represents a brand's share of searches for all eight proxy providers we track, month by month, from English-language searches worldwide.
Share of searches by month for Bright Data, Oxylabs. The figures are in the table below the chart.
View monthly share of searches table
| Month | Webshare | IPRoyal | DataImpulse | Bright Data | Decodo | Oxylabs | SOAX | NetNut |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.4% | 13.4% | 9.3% | 7.4% | 10.1% | 9% | 2.2% | 1.2% |
| Nov 2025 | 44.4% | 15% | 10.4% | 8.2% | 10% | 8.2% | 2.5% | 1.3% |
| Dec 2025 | 49.8% | 14.1% | 8% | 7.7% | 9.4% | 7.7% | 1.9% | 1.3% |
| Jan 2026 | 44.9% | 15.6% | 8.9% | 8.5% | 10.4% | 8.5% | 2.1% | 1.1% |
| Feb 2026 | 44.7% | 15.3% | 8.9% | 8.4% | 11.2% | 8.4% | 2% | 1.1% |
| Mar 2026 | 40.2% | 16.5% | 9.6% | 9.1% | 12.1% | 9.1% | 2.2% | 1.2% |
| Apr 2026 | 40.7% | 16.7% | 9.6% | 9.2% | 11.2% | 9.2% | 2.2% | 1.2% |
| May 2026 | 42.9% | 17.6% | 10.1% | 7.9% | 10.8% | 7.9% | 1.6% | 1.1% |
| Jun 2026 | 43.3% | 17.7% | 10.2% | 8% | 10.1% | 8% | 1.6% | 1.1% |
| Jul 2026 | 40.1% | 16.4% | 11.9% | 7.4% | 9.4% | 9% | 1.8% | 4% |
| Aug 2026 | 44.2% | 18.1% | 10.7% | 8.2% | 9.7% | 6.7% | 1.6% | 0.89% |
| Sep 2026 | 41.2% | 20.3% | 12% | 9.1% | 9.1% | 6.1% | 1.5% | 0.66% |
How has the Bright Data and Oxylabs comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Bright Data took it in August 2026.
- Across the 12 months ending September 2026, Bright Data’s share of searches among proxy providers worldwide moved from 7.4% to 9.1%, and its estimated monthly branded searches moved from 40.5K to 49.5K.
- Across the 12 months ending September 2026, Oxylabs’ share of searches among proxy providers worldwide moved from 9% to 6.1%, and its estimated monthly branded searches moved from 49.5K to 33.1K.
How did search popularity change for proxy providers worldwide in September 2026?
2 changes
In September 2026, Bright Data overtook Decodo to rank 4th among proxy providers worldwide, with 9.1% of the searches.
In September 2026, Oxylabs lost share of searches among proxy providers worldwide, from 6.7% to 6.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bright Data’s and Oxylabs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bright Data
1 branded search term
- bright data
Oxylabs
1 branded search term
- oxylabs
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