Kérastase vs Moroccanoil:Which is searched more?
In September 2026, Kérastase had more branded searches than Moroccanoil among professional haircare and styling brands worldwide. Kérastase was estimated to have 1.8M branded searches compared to Moroccanoil’s 368K, and held a 49% Share of Search versus Moroccanoil’s 9.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Kérastase or Moroccanoil?
Compare the professional haircare and styling brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kérastase, Moroccanoil. The figures are in the table below the chart.
View monthly share of search table
| Month | Kérastase | Olaplex | ghd | Moroccanoil | Redken | Kevin.Murphy | Pureology | K18 |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.3% | 18.1% | 14.8% | 12.1% | 8.1% | 4.4% | 1.6% | 0.73% |
| Nov 2025 | 42.2% | 15.5% | 18.8% | 10.4% | 6.9% | 3.8% | 1.7% | 0.62% |
| Dec 2025 | 40.5% | 18.2% | 14.9% | 12.2% | 8.1% | 3.7% | 1.6% | 0.73% |
| Jan 2026 | 45.3% | 16.7% | 11.1% | 11.1% | 9.1% | 4.1% | 1.8% | 0.67% |
| Feb 2026 | 44.2% | 16.2% | 13.3% | 10.9% | 8.9% | 4% | 1.8% | 0.8% |
| Mar 2026 | 45.5% | 16.7% | 11.2% | 11.2% | 9.1% | 4.1% | 1.5% | 0.67% |
| Apr 2026 | 43.2% | 19.4% | 10.6% | 10.6% | 8.7% | 4.8% | 1.7% | 0.95% |
| May 2026 | 41.5% | 18.6% | 10.2% | 15.2% | 8.3% | 3.7% | 1.7% | 0.75% |
| Jun 2026 | 45.3% | 16.6% | 11.1% | 11.1% | 9.1% | 4.1% | 1.8% | 0.82% |
| Jul 2026 | 49.1% | 14.8% | 12.1% | 9.9% | 8.1% | 3.6% | 1.6% | 0.89% |
| Aug 2026 | 49% | 14.7% | 9.9% | 12% | 8.1% | 3.6% | 1.6% | 1.1% |
| Sep 2026 | 49% | 14.7% | 12% | 9.9% | 8.1% | 3.6% | 1.6% | 1.1% |
How has the Kérastase and Moroccanoil comparison changed over the last 12 months?
3 findings
- Kérastase was ahead of Moroccanoil in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kérastase’s estimated Share of Search among professional haircare and styling brands worldwide moved from 40.3% to 49%, and its estimated monthly branded searches moved from 1.5M to 1.8M.
- Across the 12 months ending September 2026, Moroccanoil’s estimated Share of Search among professional haircare and styling brands worldwide moved from 12.1% to 9.9%, and its estimated monthly branded searches moved from 450K to 368K.
How did search popularity change for professional haircare and styling brands worldwide in September 2026?
3 changes
In September 2026, ghd overtook Moroccanoil to rank 3rd among professional haircare and styling brands worldwide, with 12% estimated Share of Search.
In September 2026, Moroccanoil lost estimated Share of Search among professional haircare and styling brands worldwide, from 12% to 9.9%.
Estimated monthly branded searches for Kérastase worldwide rose 22% over 12 measured months, from 1.5M to 1.8M in September 2026.
Other head-to-heads among professional haircare and styling brands
How each brand is measured
Brandwave collects information about searches that people make online using Kérastase’s and Moroccanoil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kérastase
1 branded search term
- kerastase
Moroccanoil
1 branded search term
- moroccanoil
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