Heap vs Mixpanel:Which is more popular by branded search?
In August 2026, Mixpanel had more branded searches than Heap among product analytics tools worldwide. Mixpanel was estimated to have 41.1K branded searches compared to Heap’s 930, and held a 14.4% Share of Search versus Heap’s 0.32%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Heap or Mixpanel?
Compare the tools used to analyse product usage. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mixpanel, Heap. The figures are in the table below the chart.
View monthly share of search table
| Month | PostHog | Mixpanel | Pendo | Amplitude | Heap |
|---|---|---|---|---|---|
| Oct 2025 | 46.5% | 31.3% | 18.8% | 2.4% | 1% |
| Nov 2025 | 38.2% | 46.7% | 12.6% | 1.6% | 0.86% |
| Dec 2025 | 45.2% | 37.2% | 15% | 2% | 0.69% |
| Jan 2026 | 51.9% | 28.5% | 17.1% | 1.9% | 0.64% |
| Feb 2026 | 53.3% | 23.9% | 18.3% | 3.6% | 0.81% |
| Mar 2026 | 63.3% | 19.1% | 14.6% | 2.4% | 0.52% |
| Apr 2026 | 53.8% | 24.3% | 18.1% | 2.5% | 1.2% |
| May 2026 | 63.6% | 19.2% | 14.3% | 2.5% | 0.43% |
| Jun 2026 | 65.1% | 19.7% | 12.1% | 1.7% | 1.4% |
| Jul 2026 | 69.7% | 17.2% | 10.8% | 1.8% | 0.47% |
| Aug 2026 | 70.8% | 14.4% | 13.1% | 1.5% | 0.32% |
| Sep 2026 | — | — | — | — | — |
How has the Heap and Mixpanel comparison changed over the last 12 months?
3 findings
- Mixpanel was ahead of Heap in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Heap’s estimated Share of Search among product analytics tools worldwide moved from 1% to 0.32%, and its estimated monthly branded searches moved from 2.5K to 930.
- Across the 11 months ending August 2026, Mixpanel’s estimated Share of Search among product analytics tools worldwide moved from 31.3% to 14.4%, and its estimated monthly branded searches moved from 74.6K to 41.1K.
How did search popularity change for product analytics tools worldwide in August 2026?
2 changes
In August 2026, Mixpanel lost estimated Share of Search among product analytics tools worldwide, from 17.2% to 14.4%.
Estimated monthly branded searches for Heap worldwide fell 62.7% over 11 measured months, from 2.5K to 930 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Heap’s and Mixpanel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.