Brother vs Canon:Which is searched more?
In September 2026, Canon had more branded searches than Brother among printer Drivers brands worldwide. Canon was estimated to have 356K branded searches compared to Brother’s 213K, and held a 21.3% Share of Search versus Brother’s 12.7%. These are worldwide searches for English-language branded terms.
Follow Brother vs Canon and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Brother or Canon?
Compare the printer drivers brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Canon, Brother. The figures are in the table below the chart.
View monthly share of search table
| Month | Sharp | Canon | Samsung | HP | Brother |
|---|---|---|---|---|---|
| Oct 2025 | 27.9% | 17.8% | 25.5% | 18.6% | 10.2% |
| Nov 2025 | 28.8% | 17.9% | 24.8% | 18.2% | 10.2% |
| Dec 2025 | 29% | 18.3% | 23.3% | 19% | 10.4% |
| Jan 2026 | 31.3% | 19.6% | 20.7% | 17.1% | 11.3% |
| Feb 2026 | 25.8% | 19.3% | 23.7% | 20.1% | 11.1% |
| Mar 2026 | 29.4% | 18.4% | 22.5% | 19.3% | 10.4% |
| Apr 2026 | 26.3% | 19% | 22.7% | 20.4% | 11.5% |
| May 2026 | 31.1% | 18.6% | 22.4% | 16.6% | 11.3% |
| Jun 2026 | 31.1% | 18.8% | 22.4% | 16.5% | 11.3% |
| Jul 2026 | 29.1% | 20.3% | 22.5% | 15.4% | 12.7% |
| Aug 2026 | 28.3% | 20.4% | 24.2% | 15% | 12.2% |
| Sep 2026 | 29.4% | 21.3% | 21% | 15.6% | 12.7% |
How has the Brother and Canon comparison changed over the last 12 months?
3 findings
- Canon was ahead of Brother in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Brother’s estimated Share of Search among printer Drivers brands worldwide moved from 10.2% to 12.7%, and its estimated monthly branded searches moved from 180K to 213K.
- Across the 12 months ending September 2026, Canon’s estimated Share of Search among printer Drivers brands worldwide moved from 17.8% to 21.3%, and its estimated monthly branded searches moved from 315K to 356K.
How did search popularity change for printer Drivers brands worldwide in September 2026?
2 changes
In September 2026, Canon overtook Samsung to rank 2nd among printer Drivers brands worldwide, with 21.3% estimated Share of Search.
In September 2026, Brother gained estimated Share of Search among printer Drivers brands worldwide, from 12.2% to 12.7%.
Other head-to-heads among printer Drivers brands
How each brand is measured
Brandwave collects information about searches that people make online using Brother’s and Canon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.