Karcher vs Nilfisk:Which is more popular by branded search?
In August 2026, Karcher had more branded searches than Nilfisk among pressure washers worldwide. Karcher was estimated to have 823K branded searches compared to Nilfisk’s 74K, and held a 49.2% Share of Search versus Nilfisk’s 4.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Karcher or Nilfisk?
Compare the pressure washers shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Karcher, Nilfisk. The figures are in the table below the chart.
View monthly share of search table
| Month | Karcher | Ryobi | Bosch | Nilfisk | Sun Joe | Kranzle |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.7% | 32.6% | 12.3% | 5.4% | 0.59% | 0.48% |
| Nov 2025 | 51.8% | 34.8% | 8.9% | 3.8% | 0.28% | 0.42% |
| Dec 2025 | 50.4% | 33.7% | 10.5% | 4.5% | 0.33% | 0.5% |
| Jan 2026 | 49.7% | 33.2% | 10.4% | 5.5% | 0.6% | 0.6% |
| Feb 2026 | 54.1% | 29.6% | 9.3% | 6% | 0.43% | 0.65% |
| Mar 2026 | 55.4% | 30.6% | 7.8% | 5% | 0.67% | 0.55% |
| Apr 2026 | 55.3% | 30.5% | 7.8% | 5% | 0.82% | 0.55% |
| May 2026 | 50.8% | 34.2% | 8.7% | 4.6% | 1.1% | 0.61% |
| Jun 2026 | 46.6% | 38.1% | 9.6% | 4.2% | 1% | 0.46% |
| Jul 2026 | 50.2% | 33.5% | 10.4% | 4.5% | 0.9% | 0.49% |
| Aug 2026 | 49.2% | 32.9% | 12.3% | 4.4% | 0.72% | 0.48% |
| Sep 2026 | — | — | — | — | — | — |
How has the Karcher and Nilfisk comparison changed over the last 12 months?
3 findings
- Karcher was ahead of Nilfisk in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Karcher’s estimated Share of Search among pressure washers worldwide moved from 48.7% to 49.2%, and its estimated monthly branded searches held steady at 823K.
- Across the 11 months ending August 2026, Nilfisk’s estimated Share of Search among pressure washers worldwide moved from 5.4% to 4.4%, and its estimated monthly branded searches moved from 90.5K to 74K.
How did search popularity change for pressure washers worldwide in August 2026?
2 changes
In August 2026, Karcher lost estimated Share of Search among pressure washers worldwide, from 50.2% to 49.2%.
Estimated monthly branded searches for Nilfisk worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Karcher’s and Nilfisk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.