Karcher vs Stihl:Which is searched more?
In September 2026, Stihl had more branded searches than Karcher among pressure washer brands worldwide. Stihl was estimated to have 864K branded searches compared to Karcher’s 747K, and held a 35.3% Share of Search versus Karcher’s 30.5%. These are worldwide searches for English-language branded terms.
Follow Karcher vs Stihl and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Karcher or Stihl?
Compare the pressure washer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Stihl, Karcher. The figures are in the table below the chart.
View monthly share of search table
| Month | Stihl | Ryobi | Karcher | Nilfisk | Gerni | Bosch |
|---|---|---|---|---|---|---|
| Oct 2025 | 34.1% | 27.8% | 34.1% | 3.4% | 0.31% | 0.17% |
| Nov 2025 | 30.2% | 32.2% | 34.8% | 2.4% | 0.26% | 0.14% |
| Dec 2025 | 32.5% | 30.8% | 33.4% | 2.8% | 0.37% | 0.16% |
| Jan 2026 | 32.9% | 28.7% | 34.5% | 3.5% | 0.31% | 0.17% |
| Feb 2026 | 34.3% | 24.9% | 36.6% | 3.6% | 0.32% | 0.18% |
| Mar 2026 | 30.1% | 25.6% | 40.8% | 3.2% | 0.23% | 0.13% |
| Apr 2026 | 29.9% | 27% | 39.5% | 3.1% | 0.23% | 0.13% |
| May 2026 | 32% | 29.9% | 34.9% | 2.8% | 0.25% | 0.14% |
| Jun 2026 | 33.9% | 32.9% | 30.4% | 2.4% | 0.26% | 0.12% |
| Jul 2026 | 31.7% | 30.6% | 34.6% | 2.7% | 0.3% | 0.13% |
| Aug 2026 | 31.9% | 30.8% | 34.1% | 2.8% | 0.3% | 0.13% |
| Sep 2026 | 35.3% | 30.7% | 30.5% | 3% | 0.4% | 0.15% |
How has the Karcher and Stihl comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Stihl took it in June 2026, Karcher took it in July 2026, Stihl took it in September 2026.
- Across the 12 months ending September 2026, Karcher’s estimated Share of Search among pressure washer brands worldwide moved from 34.1% to 30.5%, and its estimated monthly branded searches moved from 897K to 747K.
- Across the 12 months ending September 2026, Stihl’s estimated Share of Search among pressure washer brands worldwide moved from 34.1% to 35.3%, and its estimated monthly branded searches moved from 897K to 864K.
How did search popularity change for pressure washer brands worldwide in September 2026?
2 changes
In September 2026, Stihl overtook Karcher to become the leader among pressure washer brands worldwide, with 35.3% estimated Share of Search.
In September 2026, Karcher lost estimated Share of Search among pressure washer brands worldwide, from 34.1% to 30.5%.
Other head-to-heads among pressure washer brands
How each brand is measured
Brandwave collects information about searches that people make online using Karcher’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.