Breville vs Tefal:Which is more popular?
In September 2026, Tefal had more branded searches than Breville among pressure cooker brands worldwide. Tefal had about 560,000 branded searches, while Breville had 165,000. Tefal made up 66.9% of all pressure cooker brand searches we track, and Breville accounted for 19.7%. When we asked ChatGPT and Google AI Overviews about pressure cooker brands, Tefal appeared in two of the five answers and Breville in one. Tefal was mentioned before Breville in two out of three answers that named either.
Who do people search for more?
Tefal, about 3 searches for every 1 for Breville
Who does AI mention more?
Tefal, mentioned in 2 of 5 answers, Breville in 1
Who does AI recommend more?
Tefal, named ahead of Breville in 2 of 3 answers
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Top pressure cooker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tefal was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Breville was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Tefal was listed before Breville in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Instant5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ninja3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Presto3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tefal2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fissler2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Breville1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Philips0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pressure cooker brands
5 answers
Asked ChatGPT
“Which pressure cooker brand should I buy?”
Asked ChatGPT
“What are the best pressure cooker brands?”
Asked ChatGPT
“What's the best pressure cooker brand for everyday cooking?”
Searched Google, AI Overview
“best pressure cooker”
Searched Google, AI Overview
“electric pressure cooker”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Breville or Tefal more popular in search?
This chart shows how often people search Google for Breville and Tefal by name. Each line represents a brand's share of searches for all seven pressure cooker brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Tefal, Breville. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tefal | Breville | Fissler | Ninja | Philips | Instant | Presto |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 69.8% | 16.1% | 10.8% | 2.7% | 0.53% | 0.11% | <0.01% |
| Nov 2025 | 68.6% | 18.4% | 10.1% | 2.5% | 0.33% | 0.07% | <0.01% |
| Dec 2025 | 66.6% | 22.3% | 8.2% | 2.5% | 0.4% | 0.08% | <0.01% |
| Jan 2026 | 71.3% | 16.5% | 9% | 2.7% | 0.44% | 0.09% | <0.01% |
| Feb 2026 | 69.4% | 16.4% | 11% | 2.7% | 0.44% | 0.07% | <0.01% |
| Mar 2026 | 69.3% | 16.4% | 11% | 2.7% | 0.53% | 0.07% | <0.01% |
| Apr 2026 | 66.4% | 19.2% | 10.5% | 3.2% | 0.63% | 0.07% | <0.01% |
| May 2026 | 68.4% | 16.8% | 11.3% | 2.8% | 0.67% | 0.07% | <0.01% |
| Jun 2026 | 67.2% | 19.8% | 8.9% | 3.3% | 0.79% | 0.09% | <0.01% |
| Jul 2026 | 63.6% | 22% | 9.8% | 3.6% | 0.88% | 0.12% | <0.01% |
| Aug 2026 | 66.5% | 18.8% | 10.3% | 3.8% | 0.61% | 0.1% | <0.01% |
| Sep 2026 | 66.9% | 19.7% | 8.8% | 4% | 0.53% | 0.07% | <0.01% |
How has the Breville and Tefal comparison changed over the last 12 months?
3 findings
- Tefal was ahead of Breville in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Breville’s share of searches among pressure cooker brands worldwide moved from 16.1% to 19.7%, and its estimated monthly branded searches moved from 135K to 165K.
- Across the 12 months ending September 2026, Tefal’s share of searches among pressure cooker brands worldwide moved from 69.8% to 66.9%, and its estimated monthly branded searches moved from 585K to 560K.
How did search popularity change for pressure cooker brands worldwide in September 2026?
1 change
In September 2026, Breville gained share of searches among pressure cooker brands worldwide, from 18.8% to 19.7%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Breville’s and Tefal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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