Boll & Branch vs Brooklinen:Which is searched more?
In September 2026, Brooklinen had more branded searches than Boll & Branch among premium bedding brands worldwide. Brooklinen had about 190,000 branded searches, while Boll & Branch had 122,000. Brooklinen made up 29.6% of all premium bedding brand searches we track, and Boll & Branch accounted for 19%. These are worldwide searches for English-language branded terms.
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Is Boll & Branch or Brooklinen more popular in search?
Compare brands that offers bedding and bed linen. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Brooklinen, Boll & Branch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Brooklinen | Cozy Earth | Boll & Branch | Piglet in Bed | Parachute | Frette | SFERRA |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.1% | 32.2% | 16.2% | 9.8% | 7.2% | 7.8% | 1.6% |
| Nov 2025 | 25.8% | 34.5% | 16.6% | 10.4% | 6% | 5.6% | 1.1% |
| Dec 2025 | 23.1% | 35.7% | 17.9% | 10.8% | 5.6% | 5.8% | 1.2% |
| Jan 2026 | 20.5% | 25.9% | 12.9% | 11.8% | 21.4% | 6.2% | 1.2% |
| Feb 2026 | 24.9% | 25.8% | 15.4% | 11.8% | 13% | 7.6% | 1.5% |
| Mar 2026 | 27.7% | 23.6% | 20.6% | 10.8% | 8.5% | 7% | 1.7% |
| Apr 2026 | 28.5% | 25% | 18.2% | 11.4% | 8% | 7.4% | 1.5% |
| May 2026 | 28.5% | 25.2% | 18.6% | 9.4% | 9.5% | 7.4% | 1.5% |
| Jun 2026 | 29.5% | 20.5% | 21.9% | 11.5% | 7.5% | 7.4% | 1.8% |
| Jul 2026 | 27.7% | 19.4% | 21% | 13.4% | 9.8% | 7% | 1.7% |
| Aug 2026 | 28.5% | 19.7% | 17.9% | 13.6% | 11.5% | 7.1% | 1.7% |
| Sep 2026 | 29.6% | 21.4% | 19% | 12.2% | 8.5% | 7.7% | 1.5% |
How has the Boll & Branch and Brooklinen comparison changed over the last 12 months?
3 findings
- Brooklinen was ahead of Boll & Branch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Boll & Branch’s share of searches among premium bedding brands worldwide moved from 16.2% to 19%, and its estimated monthly branded searches moved from 103K to 122K.
- Across the 12 months ending September 2026, Brooklinen’s share of searches among premium bedding brands worldwide moved from 25.1% to 29.6%, and its estimated monthly branded searches moved from 159K to 190K.
How did search popularity change for premium bedding brands worldwide in September 2026?
2 changes
In September 2026, Brooklinen gained share of searches among premium bedding brands worldwide, from 28.5% to 29.6%.
In September 2026, Boll & Branch gained share of searches among premium bedding brands worldwide, from 17.9% to 19%.
How are branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Boll & Branch’s and Brooklinen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Boll & Branch
2 branded search terms
- boll & branch
- boll and branch
Brooklinen
7 branded search terms
- brooklinen
- brooklinen bedding
- brooklinen classic
- brooklinen linen
- brooklinen luxe
- brooklinen sheets
- linen brooklinen
Other head-to-heads among premium bedding brands
Brooklinen vs Cozy Earth: compare search popularity
Brooklinen vs Piglet in Bed: compare search popularity
Brooklinen vs Parachute: compare search popularity- Cozy Earth vs Boll & Branch: compare search popularity
- Cozy Earth vs Piglet in Bed: compare search popularity
- Cozy Earth vs Parachute: compare search popularity
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