DeWalt vs RIDGID:Which is more popular?
In September 2026, DeWalt had more branded searches than RIDGID among power tool brands worldwide. DeWalt had about 673,000 branded searches, while RIDGID had 40,500. DeWalt made up 14.8% of all power tool brand searches we track, and RIDGID accounted for 0.89%. When we asked ChatGPT and Google AI Overviews about power tool brands, DeWalt appeared in all five answers and RIDGID in none.
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Top power tool brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, DeWalt appeared in all five answers. RIDGID did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ryobi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Makita4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bosch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Festool0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
RIDGID0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about power tool brands
5 answers
Asked ChatGPT
“Which power tool brand should I buy?”
Asked ChatGPT
“What are the best power tool brands?”
Asked ChatGPT
“What's the best power tool brand for everyday repairs?”
Searched Google, AI Overview
“power tool brands”
Searched Google, AI Overview
“best power tools”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is DeWalt or RIDGID more popular in search?
This chart shows how often people search Google for DeWalt and RIDGID by name. Each line represents a brand's share of searches for all seven power tool brands we track, month by month, from English-language searches worldwide.
Share of searches by month for DeWalt, RIDGID. The figures are in the table below the chart.
View monthly share of searches table
| Month | Milwaukee | Makita | Ryobi | DeWalt | Festool | RIDGID | Bosch |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.6% | 26.1% | 13.6% | 12.5% | 5.6% | 0.61% | 0.09% |
| Nov 2025 | 38.4% | 24.5% | 17% | 14.1% | 5.2% | 0.69% | 0.09% |
| Dec 2025 | 41.8% | 22.1% | 15.4% | 15.3% | 4.6% | 0.76% | 0.09% |
| Jan 2026 | 40.5% | 21.7% | 16.5% | 14.9% | 5.4% | 0.9% | 0.11% |
| Feb 2026 | 41.9% | 22% | 14.2% | 15.4% | 5.6% | 0.76% | 0.11% |
| Mar 2026 | 37.3% | 23.7% | 18.2% | 13.7% | 6.1% | 0.83% | 0.1% |
| Apr 2026 | 38.7% | 20.8% | 20.1% | 14.2% | 5.2% | 0.86% | 0.11% |
| May 2026 | 38.4% | 20.9% | 20.4% | 14.1% | 5.2% | 0.85% | 0.11% |
| Jun 2026 | 38.2% | 20.7% | 21% | 14% | 5.1% | 0.84% | 0.09% |
| Jul 2026 | 42.9% | 19.1% | 19.4% | 12.9% | 4.7% | 0.95% | 0.1% |
| Aug 2026 | 40.1% | 21.8% | 18.1% | 14.7% | 4.4% | 0.89% | 0.09% |
| Sep 2026 | 40.2% | 22.1% | 16.5% | 14.8% | 5.4% | 0.89% | 0.09% |
How has the DeWalt and RIDGID comparison changed over the last 12 months?
3 findings
- DeWalt was ahead of RIDGID in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among power tool brands worldwide moved from 12.5% to 14.8%, and its estimated monthly branded searches held steady at 673K.
- Across the 12 months ending September 2026, RIDGID’s share of searches among power tool brands worldwide moved from 0.61% to 0.89%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
How did search popularity change for power tool brands worldwide in September 2026?
1 change
Estimated monthly branded searches for RIDGID worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using DeWalt’s and RIDGID’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among power tool brands
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