DeWalt vs Festool:Which is searched more?
In September 2026, DeWalt had more branded searches than Festool among power tool brands worldwide. DeWalt was estimated to have 673K branded searches compared to Festool’s 246K, and held a 14.9% Share of Search versus Festool’s 5.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, DeWalt or Festool?
Compare the power tool brands trades and DIY buyers choose. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for DeWalt, Festool. The figures are in the table below the chart.
View monthly share of search table
| Month | Milwaukee | Makita | Ryobi | DeWalt | Festool | Bosch |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.9% | 26.2% | 13.7% | 12.6% | 5.6% | 0.01% |
| Nov 2025 | 38.7% | 24.7% | 17.2% | 14.2% | 5.2% | 0.01% |
| Dec 2025 | 42.1% | 22.3% | 15.5% | 15.5% | 4.6% | 0.01% |
| Jan 2026 | 40.9% | 21.9% | 16.6% | 15% | 5.5% | 0.02% |
| Feb 2026 | 42.2% | 22.2% | 14.3% | 15.5% | 5.7% | 0.01% |
| Mar 2026 | 37.7% | 23.9% | 18.4% | 13.9% | 6.2% | 0.01% |
| Apr 2026 | 39.1% | 21% | 20.3% | 14.4% | 5.3% | 0.02% |
| May 2026 | 38.8% | 21.1% | 20.6% | 14.3% | 5.2% | 0.02% |
| Jun 2026 | 38.5% | 20.9% | 21.2% | 14.2% | 5.2% | 0.01% |
| Jul 2026 | 43.4% | 19.3% | 19.6% | 13% | 4.8% | 0.01% |
| Aug 2026 | 40.5% | 22% | 18.2% | 14.9% | 4.4% | 0.02% |
| Sep 2026 | 40.6% | 22.3% | 16.7% | 14.9% | 5.5% | 0.01% |
How has the DeWalt and Festool comparison changed over the last 12 months?
3 findings
- DeWalt was ahead of Festool in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DeWalt’s estimated Share of Search among power tool brands worldwide moved from 12.6% to 14.9%, and its estimated monthly branded searches held steady at 673K.
- Across the 12 months ending September 2026, Festool’s estimated Share of Search among power tool brands worldwide moved from 5.6% to 5.5%, and its estimated monthly branded searches moved from 301K to 246K.
How did search popularity change for power tool brands worldwide in September 2026?
1 change
In September 2026, Festool gained estimated Share of Search among power tool brands worldwide, from 4.4% to 5.5%.
Other head-to-heads among power tool brands
How each brand is measured
Brandwave collects information about searches that people make online using DeWalt’s and Festool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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