Bosch vs Milwaukee:Which is searched more?
In August 2026, Milwaukee had more branded searches than Bosch among power tool brands worldwide. Milwaukee was estimated to have 1.8M branded searches compared to Bosch’s 206K, and held a 44.8% Share of Search versus Bosch’s 5.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bosch or Milwaukee?
Compare the power tool brands trades and DIY buyers choose. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Milwaukee, Bosch. The figures are in the table below the chart.
View monthly share of search table
| Month | Milwaukee | Bosch |
|---|---|---|
| Oct 2025 | 45.8% | 4.2% |
| Nov 2025 | 43.7% | 3.3% |
| Dec 2025 | 46.8% | 3.6% |
| Jan 2026 | 45.2% | 4.2% |
| Feb 2026 | 46.7% | 3.6% |
| Mar 2026 | 42.1% | 3.9% |
| Apr 2026 | 43.9% | 4.1% |
| May 2026 | 43.9% | 4.1% |
| Jun 2026 | 43.9% | 4.1% |
| Jul 2026 | 48.5% | 4.5% |
| Aug 2026 | 44.8% | 5.1% |
| Sep 2026 | — | — |
How has the Bosch and Milwaukee comparison changed over the last 12 months?
3 findings
- Milwaukee was ahead of Bosch in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bosch’s estimated Share of Search among power tool brands worldwide moved from 4.2% to 5.1%, and its estimated monthly branded searches moved from 207K to 206K.
- Across the 11 months ending August 2026, Milwaukee’s estimated Share of Search among power tool brands worldwide moved from 45.8% to 44.8%, and its estimated monthly branded searches moved from 2.2M to 1.8M.
How did search popularity change for power tool brands worldwide in August 2026?
2 changes
In August 2026, Bosch gained estimated Share of Search among power tool brands worldwide, from 4.5% to 5.1%.
In August 2026, Milwaukee lost estimated Share of Search among power tool brands worldwide, from 48.5% to 44.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Bosch’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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