Blue vs Uline:Which is searched more?
In September 2026, Blue had more branded searches than Uline among plastic Wrap brands worldwide. Blue was estimated to have 88.8K branded searches compared to Uline’s 14.8K, and held a 36.8% Share of Search versus Uline’s 6.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Blue or Uline?
Compare the plastic wrap brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Blue, Uline. The figures are in the table below the chart.
View monthly share of search table
| Month | Reynolds | Blue | Bubble | Uline | Glad | Stretch-Tite |
|---|---|---|---|---|---|---|
| Oct 2025 | 38% | 37.6% | 18.2% | 5.1% | 0.66% | 0.45% |
| Nov 2025 | 36.2% | 42.1% | 16.5% | 4% | 0.63% | 0.53% |
| Dec 2025 | 36.5% | 43.9% | 14.4% | 4% | 0.63% | 0.53% |
| Jan 2026 | 40.4% | 39.5% | 15.2% | 3.6% | 0.72% | 0.57% |
| Feb 2026 | 39.4% | 38.9% | 16% | 4.3% | 0.57% | 0.86% |
| Mar 2026 | 38.9% | 38.4% | 16.1% | 5.2% | 0.67% | 0.67% |
| Apr 2026 | 41.5% | 34.7% | 16.9% | 5.6% | 0.72% | 0.6% |
| May 2026 | 43.4% | 35% | 14.4% | 5.8% | 0.75% | 0.63% |
| Jun 2026 | 49.8% | 32.7% | 10.9% | 5.5% | 0.7% | 0.48% |
| Jul 2026 | 41.7% | 39.9% | 11.4% | 5.6% | 0.72% | 0.61% |
| Aug 2026 | 41.9% | 41.4% | 9.5% | 5.6% | 0.91% | 0.72% |
| Sep 2026 | 45.6% | 36.8% | 9.8% | 6.1% | 1% | 0.66% |
How has the Blue and Uline comparison changed over the last 12 months?
3 findings
- Blue was ahead of Uline in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Blue’s estimated Share of Search among plastic Wrap brands worldwide moved from 37.6% to 36.8%, and its estimated monthly branded searches moved from 109K to 88.8K.
- Across the 12 months ending September 2026, Uline’s estimated Share of Search among plastic Wrap brands worldwide moved from 5.1% to 6.1%, and its estimated monthly branded searches held steady at 14.8K.
How did search popularity change for plastic Wrap brands worldwide in September 2026?
2 changes
In September 2026, Uline gained estimated Share of Search among plastic Wrap brands worldwide, from 5.6% to 6.1%.
In September 2026, Blue lost estimated Share of Search among plastic Wrap brands worldwide, from 41.4% to 36.8%.
Other head-to-heads among plastic Wrap brands
How each brand is measured
Brandwave collects information about searches that people make online using Blue’s and Uline’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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