Brandwave

Picsart vs VSCO:Which is searched more?

In September 2026, Picsart had more branded searches than VSCO among photo editing apps worldwide. Picsart was estimated to have 1.8M branded searches compared to VSCO’s 692K, and held a 21.4% Share of Search versus VSCO’s 8.2%. These are worldwide searches for English-language branded terms.

Share of Search among photo editing apps worldwide in September 2026Which is more popular in search, Picsart or VSCO?
Picsart21.4%1.8M searches
vs
VSCO8.2%692K searches

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Which is more popular in search, Picsart or VSCO?

Compare the photo editing apps teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Picsart and VSCO among photo editing apps worldwide, by month

Share of Search by month for Picsart, VSCO. The figures are in the table below the chart.

View monthly share of search table
MonthPhotopeaPicsartAdobe LightroomPixlrVSCOSnapseed
Oct 202539.9%20.6%12%15.6%8.1%3.9%
Nov 202535.1%22.7%12.3%17.2%8.6%4.1%
Dec 202536.4%23.5%12.7%14%9%4.3%
Jan 202636.5%23.2%13%14%9%4.3%
Feb 202638.7%23.5%13.3%13%7.8%3.8%
Mar 202635.6%25.9%12.6%13.2%8.7%4.1%
Apr 202633.1%33.9%11.9%10.5%6.7%3.9%
May 202633.1%33.2%11.4%10.8%6.8%4.8%
Jun 202635.9%31.3%12.1%9.7%7.3%3.7%
Jul 202638.2%29%10.9%10.6%7.6%3.7%
Aug 202639.2%26.1%13%10%7.8%3.8%
Sep 202640.4%21.4%13.7%12.3%8.2%3.9%

How has the Picsart and VSCO comparison changed over the last 12 months?

  • Picsart was ahead of VSCO in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Picsart’s estimated Share of Search among photo editing apps worldwide moved from 20.6% to 21.4%, and its estimated monthly branded searches moved from 2.1M to 1.8M.
  • Across the 12 months ending September 2026, VSCO’s estimated Share of Search among photo editing apps worldwide moved from 8.1% to 8.2%, and its estimated monthly branded searches moved from 842K to 692K.

How did search popularity change for photo editing apps worldwide in September 2026?

  1. In September 2026, Picsart lost estimated Share of Search among photo editing apps worldwide, from 26.1% to 21.4%.

  2. VSCO’s estimated Share of Search among photo editing apps worldwide has gained ground for 3 months in a row, from 7.3% to 8.2% in September 2026.

Other head-to-heads among photo editing apps

How each brand is measured

Brandwave collects information about searches that people make online using Picsart’s and VSCO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Picsart

77 branded search terms

  • background for picsart
  • background of picsart
  • background picsart
  • backgrounds picsart
  • bg for picsart
  • edit photo on picsart
  • editing for picsart
  • image picsart
  • photo edit in picsart
  • photo edit on picsart
  • photo edit picsart
  • photo edit picsart app
  • photo editing app picsart
  • photo editing in picsart
  • photo editing on picsart
  • photo editing picsart
  • photo editor app picsart
  • photo editor picsart
  • photo editor picsart app
  • pics art
  • pics art ai
  • pics art app
  • pics art edited pics
  • pics art editing
  • pics art editor
  • pics art photos
  • pics art software
  • pics art web
  • pics art website
  • picsart
  • picsart academy
  • picsart ai
  • picsart animator
  • picsart app
  • picsart app photo editing
  • picsart app photo editor
  • picsart app picsart app
  • picsart application
  • picsart background
  • picsart background remover

1–40 of 77

VSCO

9 branded search terms

  • app vsco
  • vsco
  • vsco app
  • vsco apps
  • vsco co
  • vsco filter app
  • vsco mobile app
  • vsco photo filter
  • vsco photo filters

How the Brand Demand Index is measured

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