Brandwave

Boss vs Nux:Which is more popular?

In September 2026, Nux had more branded searches than Boss among pedalboard brands worldwide. Nux had about 49,500 branded searches, while Boss had 21,700. Nux made up 21.1% of all pedalboard brand searches we track, and Boss accounted for 9.3%. When we asked ChatGPT and Google AI Overviews about pedalboard brands, neither Boss nor Nux appeared in any of the five answers.

Among pedalboard brands worldwide in September 2026

Who do people search for more?

Nux, about 2 searches for every 1 for Boss

Nux 49.5K searchesBoss 21.7K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Boss in 0 of 5Nux in 0 of 5

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Top pedalboard brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Boss nor Nux showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pedaltrain1st
  2. Temple Audio2nd
  3. Rockboard3rd
  4. D'Addario4th
  5. Nux–
  6. Boss–
  7. Gator–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rockboard5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pedaltrain5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • D'Addario4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Temple Audio3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Boss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gator0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pedalboard brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Boss or Nux more popular in search?

This chart shows how often people search Google for Boss and Nux by name. Each line represents a brand's share of searches for all seven pedalboard brands we track, month by month, from English-language searches worldwide.

Boss and Nux among pedalboard brands worldwide, by month

Share of searches by month for Nux, Boss. The figures are in the table below the chart.

View monthly share of searches table
MonthD'AddarioNuxBossRockboardPedaltrainTemple AudioGator
Oct 202558.1%17.4%11.4%5.2%5.2%2.4%0.25%
Nov 202555.3%20.3%11.8%4.1%6.1%2.3%0.29%
Dec 202559.4%17.8%10.4%4.4%5.3%2.4%0.26%
Jan 202659.2%17.8%10.3%4.3%5.3%2.4%0.57%
Feb 202661.9%15.2%11.4%4.5%4.5%2.1%0.33%
Mar 202656.8%17.1%15.6%4.2%4.2%1.9%0.3%
Apr 202656%20.5%10.9%5%5%2.3%0.36%
May 202656.3%20.7%10.3%5%5%2.3%0.3%
Jun 202659%21.6%8.4%4.3%4.3%2%0.31%
Jul 202659%21.7%8%4.3%4.3%2.3%0.31%
Aug 202658.8%21.5%8.4%4.3%4.3%2.4%0.31%
Sep 202657.5%21.1%9.3%5.2%4.2%2.3%0.38%

How has the Boss and Nux comparison changed over the last 12 months?

3 findings
  • Nux was ahead of Boss in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Boss’ share of searches among pedalboard brands worldwide moved from 11.4% to 9.3%, and its estimated monthly branded searches moved from 26.6K to 21.7K.
  • Across the 12 months ending September 2026, Nux’s share of searches among pedalboard brands worldwide moved from 17.4% to 21.1%, and its estimated monthly branded searches moved from 40.5K to 49.5K.

How did search popularity change for pedalboard brands worldwide in September 2026?

2 changes
  1. In September 2026, Boss gained share of searches among pedalboard brands worldwide, from 8.4% to 9.3%.

  2. Estimated monthly branded searches for Nux worldwide rose 22.2% over 12 measured months, from 40.5K to 49.5K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Boss’ and Nux’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Boss

2 branded search terms

  • boss guitar pedal
  • boss pedal

Nux

1 branded search term

  • nux

How the Brand Demand Index is measured

Other head-to-heads among pedalboard brands

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