Ghost vs Piano:Which is searched more?
In September 2026, Ghost had more branded searches than Piano among paywall platforms worldwide. Ghost had about 10,700 branded searches, while Piano had 10. Ghost made up 31.6% of all paywall platform searches we track, and Piano accounted for 0.03%. These are worldwide searches for English-language branded terms.
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Is Ghost or Piano more popular in search?
Compare the platforms publishers charge readers through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Ghost, Piano. The figures are in the table below the chart.
View monthly share of searches table
| Month | Zuora | Ghost | Poool | Memberful | Leaky Paywall | Piano |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.2% | 28.9% | 14.7% | 6.5% | 0.71% | 0.03% |
| Nov 2025 | 45% | 31.9% | 16.4% | 5.8% | 0.79% | 0.03% |
| Dec 2025 | 44.8% | 30.9% | 16.4% | 7.3% | 0.64% | 0.03% |
| Jan 2026 | 42.3% | 31.2% | 18.9% | 6.9% | 0.74% | 0.03% |
| Feb 2026 | 44.2% | 31.6% | 16.1% | 7.2% | 0.78% | 0.03% |
| Mar 2026 | 45.5% | 31.3% | 16.6% | 6% | 0.65% | 0.03% |
| Apr 2026 | 40.3% | 35.9% | 18% | 5.2% | 0.71% | 0.03% |
| May 2026 | 39.2% | 33.7% | 21.5% | 5% | 0.56% | 0.03% |
| Jun 2026 | 41.4% | 30% | 22.7% | 5.3% | 0.59% | 0.03% |
| Jul 2026 | 39% | 29.2% | 26.1% | 5.2% | 0.55% | 0.03% |
| Aug 2026 | 45.6% | 29.6% | 20.3% | 4% | 0.52% | 0.03% |
| Sep 2026 | 43.7% | 31.6% | 19.5% | 4.7% | 0.5% | 0.03% |
How has the Ghost and Piano comparison changed over the last 12 months?
3 findings
- Ghost was ahead of Piano in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ghost’s share of searches among paywall platforms worldwide moved from 28.9% to 31.6%, and its estimated monthly branded searches moved from 10.6K to 10.7K.
- Across the 12 months ending September 2026, Piano’s share of searches among paywall platforms worldwide held steady at 0.03%, and its estimated monthly branded searches held steady at 10.
How did search popularity change for paywall platforms worldwide in September 2026?
1 change
In September 2026, Ghost gained share of searches among paywall platforms worldwide, from 29.6% to 31.6%.
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Ghost’s and Piano’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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