Brandwave

De'Longhi vs Nobo:Which is searched more?

In September 2026, De'Longhi had more branded searches than Nobo among panel Heater brands worldwide. De'Longhi was estimated to have 1.4M branded searches compared to Nobo’s 110K, and held a 41.3% Share of Search versus Nobo’s 3.2%. These are worldwide searches for English-language branded terms.

Share of Search among panel Heater brands worldwide in September 2026Which is more popular in search, De'Longhi or Nobo?
De'Longhi41.3%1.4M searches
vs
Nobo3.2%110K searches

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Which is more popular in search, De'Longhi or Nobo?

Compare the panel heater brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

De'Longhi and Nobo among panel Heater brands worldwide, by month

Share of Search by month for De'Longhi, Nobo. The figures are in the table below the chart.

View monthly share of search table
MonthSmartDe'LonghiNoboRinnaiDimplexGoldair
Oct 202549.7%44.7%1.6%2%1.8%0.18%
Nov 202542%52.6%1.7%1.7%1.9%0.15%
Dec 202544.6%50.2%1.8%1.8%1.5%0.16%
Jan 202648.3%45.6%1.6%2.4%1.9%0.21%
Feb 202654.6%39.7%1.8%2.2%1.5%0.2%
Mar 202654%40.6%1.8%2.2%1.2%0.19%
Apr 202654.1%40.7%1.8%2.2%0.99%0.2%
May 202653.9%40.5%2.2%2.2%0.98%0.19%
Jun 202654.5%39.7%2.2%2.2%1.1%0.2%
Jul 202650.2%43.8%2.5%2%1.1%0.27%
Aug 202652.6%41.6%2.6%2.1%0.86%0.19%
Sep 202652.6%41.3%3.2%1.7%1.1%0.16%

How has the De'Longhi and Nobo comparison changed over the last 12 months?

  • De'Longhi was ahead of Nobo in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, De'Longhi’s estimated Share of Search among panel Heater brands worldwide moved from 44.7% to 41.3%, and its estimated monthly branded searches moved from 1.6M to 1.4M.
  • Across the 12 months ending September 2026, Nobo’s estimated Share of Search among panel Heater brands worldwide moved from 1.6% to 3.2%, and its estimated monthly branded searches moved from 60.5K to 110K.

How did search popularity change for panel Heater brands worldwide in September 2026?

  1. In September 2026, Nobo gained estimated Share of Search among panel Heater brands worldwide, from 2.6% to 3.2%.

  2. Estimated monthly branded searches for De'Longhi worldwide fell 12.5% over 12 measured months, from 1.6M to 1.4M in September 2026.

Other head-to-heads among panel Heater brands

How each brand is measured

Brandwave collects information about searches that people make online using De'Longhi’s and Nobo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

De'Longhi

8 branded search terms

  • de'longhi espresso machine
  • delonghi
  • delonghi coffee machine
  • delonghi dedica
  • delonghi dinamica
  • delonghi eletta
  • delonghi la specialista
  • delonghi magnifica

Nobo

1 branded search term

  • nobo

How the Brand Demand Index is measured

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