Brandwave

Makita vs RIDGID:Which is more popular?

In September 2026, RIDGID had more branded searches than Makita among oscillating sander brands worldwide. RIDGID had about 40,500 branded searches, while Makita had 24,700. RIDGID made up 3.8% of all oscillating sander brand searches we track, and Makita accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about oscillating sander brands, Makita appeared in two of the five answers and RIDGID in one.

Among oscillating sander brands worldwide in September 2026

Who do people search for more?

RIDGID, about 64% more searches than Makita

RIDGID 40.5K searchesMakita 24.7K searches

Who does AI mention more?

Makita, mentioned in 2 of 5 answers, RIDGID in 1

Makita in 2 of 5RIDGID in 1 of 5

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Top oscillating sander brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Makita was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. RIDGID was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Jet1st
  2. Grizzly2nd
  3. RIDGID3rd
  4. Triton4th
  5. Ryobi–
  6. Craftsman–
  7. Makita–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Grizzly2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Makita2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jet2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ryobi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • RIDGID1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Triton1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about oscillating sander brands

5 answers
  • Asked ChatGPT

    “Which oscillating sander brand should I buy?”

    1. 1Makita
  • Asked ChatGPT

    “What are the best oscillating sander brands?”

    1. 1Jet
    2. 2Grizzly
  • Asked ChatGPT

    “What's the best oscillating sander brand for detail sanding work?”

    1. 1Makita
  • Searched Google, AI Overview

    “oscillating sander”

    1. 1Grizzly
    2. 2Jet
    3. 3RIDGID
    4. 4Triton
  • Searched Google, AI Overview

    “corner sander”

    1. 1Ryobi

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Makita or RIDGID more popular in search?

This chart shows how often people search Google for Makita and RIDGID by name. Each line represents a brand's share of searches for all seven oscillating sander brands we track, month by month, from English-language searches worldwide.

Makita and RIDGID among oscillating sander brands worldwide, by month

Share of searches by month for RIDGID, Makita. The figures are in the table below the chart.

View monthly share of searches table
MonthRyobiCraftsmanRIDGIDGrizzlyMakitaJetTriton
Oct 202565.2%25%3.4%3.4%2.1%0.82%0.16%
Nov 202572.3%19.4%3.2%2.6%1.8%0.64%0.13%
Dec 202564.6%25.9%3.5%3.5%1.7%0.57%0.16%
Jan 202662.4%27.4%3.7%3.7%1.8%0.74%0.15%
Feb 202654.8%36%3.2%3.2%1.8%0.65%0.16%
Mar 202658.3%33.5%3%3%1.5%0.49%0.12%
Apr 202661.9%29.1%3.2%3.2%1.8%0.52%0.23%
May 202663.7%28%3.1%3.1%1.7%0.41%0.1%
Jun 202665.1%27.4%3%2.5%1.5%0.4%0.1%
Jul 202660.4%31.1%3.4%2.8%1.7%0.46%0.11%
Aug 202660%30.9%3.4%2.8%2.1%0.83%0.11%
Sep 202661.9%28.2%3.8%3.1%2.3%0.51%0.12%

How has the Makita and RIDGID comparison changed over the last 12 months?

3 findings
  • RIDGID was ahead of Makita in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Makita’s share of searches among oscillating sander brands worldwide moved from 2.1% to 2.3%, and its estimated monthly branded searches moved from 20.2K to 24.7K.
  • Across the 12 months ending September 2026, RIDGID’s share of searches among oscillating sander brands worldwide moved from 3.4% to 3.8%, and its estimated monthly branded searches moved from 33.1K to 40.5K.

How did search popularity change for oscillating sander brands worldwide in September 2026?

2 changes
  1. Makita’s share of searches among oscillating sander brands worldwide has gained ground for 3 months in a row, from 1.5% to 2.3% in September 2026.

  2. Estimated monthly branded searches for RIDGID worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Makita’s and RIDGID’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Makita

2 branded search terms

  • makita orbital sander
  • makita sander

RIDGID

1 branded search term

  • ridgid tools

How the Brand Demand Index is measured

Other head-to-heads among oscillating sander brands

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