Brandwave

AmazonBasics vs Nobo:Which is more popular?

In September 2026, Nobo had more branded searches than AmazonBasics among notice board brands worldwide. Nobo had about 110,000 branded searches, while AmazonBasics had 2,720. Nobo made up 90.3% of all notice board brand searches we track, and AmazonBasics accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about notice board brands, neither AmazonBasics nor Nobo appeared in any of the five answers.

Among notice board brands worldwide in September 2026

Who do people search for more?

Nobo, about 40 searches for every 1 for AmazonBasics

Nobo 110K searchesAmazonBasics 2.7K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

AmazonBasics in 0 of 5Nobo in 0 of 5

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Top notice board brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither AmazonBasics nor Nobo showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Quartet1st
  2. U Brands2nd
  3. MasterVision3rd
  4. VIZ-PRO4th
  5. Nobo–
  6. AmazonBasics–
  7. Bi-Office–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • VIZ-PRO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • U Brands3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Quartet3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MasterVision2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nobo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AmazonBasics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bi-Office0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about notice board brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is AmazonBasics or Nobo more popular in search?

This chart shows how often people search Google for AmazonBasics and Nobo by name. Each line represents a brand's share of searches for all eight notice board brands we track, month by month, from English-language searches worldwide.

AmazonBasics and Nobo among notice board brands worldwide, by month

Share of searches by month for Nobo, AmazonBasics. The figures are in the table below the chart.

View monthly share of searches table
MonthNoboU BrandsAmazonBasicsMasterVisionVIZ-PROBi-OfficeQuartet
Oct 202581.6%7.3%4.2%3.3%1.8%1.3%0.53%
Nov 202584.5%6.2%3.6%2.2%1.5%1.5%0.55%
Dec 202584.9%5.1%4.6%2.2%1.5%1.1%0.55%
Jan 202679.9%7.1%5.5%3.2%1.7%1.7%0.78%
Feb 202682%7.3%4.4%2.6%1.4%1.8%0.53%
Mar 202682%7.3%4.3%2.6%1.4%1.8%0.65%
Apr 202681.8%7.3%4.3%3.3%1.4%1.4%0.65%
May 202684.7%5%3.8%3.4%1.5%1.1%0.55%
Jun 202685.4%5.1%3.3%3.4%1.2%1.2%0.55%
Jul 202684.7%6.2%3.1%3.4%1.1%1%0.55%
Aug 202687.1%5.2%2.6%2.8%0.96%0.85%0.46%
Sep 202690.3%3.6%2.2%1.6%1.1%0.82%0.39%

How has the AmazonBasics and Nobo comparison changed over the last 12 months?

3 findings
  • Nobo was ahead of AmazonBasics in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, AmazonBasics’ share of searches among notice board brands worldwide moved from 4.2% to 2.2%, and its estimated monthly branded searches moved from 3.1K to 2.7K.
  • Across the 12 months ending September 2026, Nobo’s share of searches among notice board brands worldwide moved from 81.6% to 90.3%, and its estimated monthly branded searches moved from 60.5K to 110K.

How did search popularity change for notice board brands worldwide in September 2026?

2 changes
  1. In September 2026, Nobo gained share of searches among notice board brands worldwide, from 87.1% to 90.3%.

  2. AmazonBasics’ share of searches among notice board brands worldwide has lost ground for 3 months in a row, from 3.3% to 2.2% in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using AmazonBasics’ and Nobo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

AmazonBasics

2 branded search terms

  • amazonbasics
  • amazonbasics whiteboard

Nobo

1 branded search term

  • nobo

How the Brand Demand Index is measured

Other head-to-heads among notice board brands

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