Leuchtturm1917 vs Midori:Which is searched more?
In September 2026, Leuchtturm1917 had more branded searches than Midori among notebook brands worldwide. Leuchtturm1917 had about 90,500 branded searches, while Midori had 35,500. Leuchtturm1917 made up 9.9% of all notebook brand searches we track, and Midori accounted for 3.9%. These are worldwide searches for English-language branded terms.
Follow Leuchtturm1917 vs Midori and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Is Leuchtturm1917 or Midori more popular in search?
Compare the notebook brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Leuchtturm1917, Midori. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hobonichi | Moleskine | Field Notes | Leuchtturm1917 | Kokuyo | Midori | Rhodia | Five Star | Clairefontaine | Oxford |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.9% | 31.5% | 11.8% | 14.2% | 7.2% | 3.5% | 3.5% | 1.3% | 0.56% | 0.69% |
| Nov 2025 | 27.1% | 33.2% | 10.2% | 14.8% | 6.1% | 3.6% | 3% | 0.89% | 0.59% | 0.49% |
| Dec 2025 | 31.3% | 31.3% | 8.2% | 17.2% | 4.8% | 3.5% | 2.3% | 0.69% | 0.46% | 0.3% |
| Jan 2026 | 28.3% | 28.3% | 8.7% | 19% | 5.4% | 4.6% | 2.6% | 2.1% | 0.62% | 0.51% |
| Feb 2026 | 17.6% | 32.1% | 14.1% | 17.6% | 7.5% | 4.6% | 3.5% | 1.6% | 0.7% | 0.7% |
| Mar 2026 | 14.9% | 33.3% | 15.2% | 14.9% | 9.5% | 5% | 4.5% | 1.1% | 0.89% | 0.73% |
| Apr 2026 | 13% | 35.4% | 13.8% | 15.9% | 10.1% | 5.3% | 3.9% | 1.2% | 0.94% | 0.62% |
| May 2026 | 13% | 35.4% | 14.5% | 15.9% | 10.1% | 4.6% | 3.9% | 1.2% | 0.94% | 0.62% |
| Jun 2026 | 12.8% | 34.9% | 13.6% | 15.6% | 11.9% | 4.3% | 3.8% | 1.7% | 0.76% | 0.61% |
| Jul 2026 | 16.7% | 30.5% | 11.9% | 16.7% | 11% | 4.6% | 3.3% | 3.3% | 0.81% | 1.2% |
| Aug 2026 | 39% | 21.3% | 8.3% | 11.6% | 8% | 3.7% | 2.4% | 4.3% | 0.57% | 0.86% |
| Sep 2026 | 40.2% | 22% | 12.3% | 9.9% | 6.5% | 3.9% | 2.4% | 1.6% | 0.59% | 0.59% |
How has the Leuchtturm1917 and Midori comparison changed over the last 12 months?
3 findings
- Leuchtturm1917 was ahead of Midori in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Leuchtturm1917’s share of searches among notebook brands worldwide moved from 14.2% to 9.9%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, Midori’s share of searches among notebook brands worldwide moved from 3.5% to 3.9%, and its estimated monthly branded searches moved from 22K to 35.5K.
How did search popularity change for notebook brands worldwide in September 2026?
3 changes
In September 2026, Field Notes overtook Leuchtturm1917 to rank 3rd among notebook brands worldwide, with 12.3% of the searches.
In September 2026, Leuchtturm1917 lost share of searches among notebook brands worldwide, from 11.6% to 9.9%.
In September 2026, Midori rose from 7th to 6th among notebook brands worldwide.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Leuchtturm1917’s and Midori’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Leuchtturm1917
1 branded search term
- leuchtturm1917
Midori
3 branded search terms
- midori md
- midori notebook
- midori traveler notebook
Other head-to-heads among notebook brands
Hobonichi vs Moleskine: compare search popularity- Hobonichi vs Field Notes: compare search popularity
- Hobonichi vs Leuchtturm1917: compare search popularity
Hobonichi vs Kokuyo: compare search popularity- Moleskine vs Field Notes: compare search popularity
- Moleskine vs Leuchtturm1917: compare search popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.