Brandwave

Ghia vs Lyre's:Which is more popular?

In September 2026, Ghia had more branded searches than Lyre's among non-alcoholic spirit brands worldwide. Ghia had about 6,560 branded searches, while Lyre's had 4,980. Ghia made up 15.8% of all non-alcoholic spirit brand searches we track, and Lyre's accounted for 12%. When we asked ChatGPT and Google AI Overviews about non-alcoholic spirit brands, Ghia appeared in four of the five answers and Lyre's in three. Lyre's was mentioned before Ghia in three out of four answers that named either.

Among non-alcoholic spirit brands worldwide in September 2026

Who do people search for more?

Ghia, about 32% more searches than Lyre's

Ghia 6.6K searchesLyre's 5K searches

Who does AI mention more?

Ghia, mentioned in 4 of 5 answers, Lyre's in 3

Ghia in 4 of 5Lyre's in 3 of 5

Who does AI recommend more?

Lyre's, named ahead of Ghia in 3 of 4 answers

Lyre's first in 3Ghia first in 1

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Top non-alcoholic spirit brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ghia was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Lyre's was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Lyre's was listed before Ghia in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ritual Zero Proof1st
  2. Seedlip2nd
  3. Lyre's3rd
  4. Ghia4th
  5. Three Spirit–
  6. Pentire–
  7. CleanCo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Seedlip5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ritual Zero Proof5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ghia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lyre's3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Three Spirit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pentire0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CleanCo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about non-alcoholic spirit brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Ghia or Lyre's more popular in search?

This chart shows how often people search Google for Ghia and Lyre's by name. Each line represents a brand's share of searches for all seven non-alcoholic spirit brands we track, month by month, from English-language searches worldwide.

Ghia and Lyre's among non-alcoholic spirit brands worldwide, by month

Share of searches by month for Ghia, Lyre's. The figures are in the table below the chart.

View monthly share of searches table
MonthSeedlipThree SpiritGhiaLyre'sRitual Zero ProofPentireCleanCo
Oct 202534.2%16.8%15%14.1%14.8%4.7%0.38%
Nov 202534.4%16.8%13.5%13.9%14.9%6%0.37%
Dec 202536%14.6%13.5%11.2%18.5%5.9%0.38%
Jan 202633%14.2%15.1%11.3%20.3%5.9%0.35%
Feb 202634.1%15%11.8%11.7%20.9%6.1%0.36%
Mar 202633.5%13.4%15.1%12.5%19.9%5.3%0.34%
Apr 202633.5%11.1%18.1%10.7%20.3%5.9%0.35%
May 202634.7%12.4%15.9%11.2%17.8%7.5%0.51%
Jun 202638.6%13.6%14.4%12%14.2%6.8%0.51%
Jul 202631.6%13.8%17.1%13.9%16.5%6.6%0.4%
Aug 202634.6%14.9%18.2%12.1%13.1%6.6%0.46%
Sep 202637.5%16.5%15.8%12%11.9%5.9%0.43%

How has the Ghia and Lyre's comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Lyre's took it in November 2025, Ghia took it in December 2025.
  • Across the 12 months ending September 2026, Ghia’s share of searches among non-alcoholic spirit brands worldwide moved from 15% to 15.8%, and its estimated monthly branded searches moved from 8.6K to 6.6K.
  • Across the 12 months ending September 2026, Lyre's’ share of searches among non-alcoholic spirit brands worldwide moved from 14.1% to 12%, and its estimated monthly branded searches moved from 8.1K to 5K.

How did search popularity change for non-alcoholic spirit brands worldwide in September 2026?

3 changes
  1. In September 2026, Three Spirit overtook Ghia to rank 2nd among non-alcoholic spirit brands worldwide, with 16.5% of the searches.

  2. In September 2026, Ghia lost share of searches among non-alcoholic spirit brands worldwide, from 18.2% to 15.8%.

  3. In September 2026, Lyre's rose from 5th to 4th among non-alcoholic spirit brands worldwide.

How are branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Ghia’s and Lyre's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ghia

3 branded search terms

  • drink ghia
  • ghia aperitif
  • ghia drink

Lyre's

9 branded search terms

  • lyre s
  • lyre's spirits
  • lyres alcohol
  • lyres drink
  • lyres drinks
  • lyres non alcoholic
  • lyres non alcoholic spirit
  • lyres spirit
  • lyres spirits

How the Brand Demand Index is measured

Other head-to-heads among non-alcoholic spirit brands

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