beehiiv vs Swapstack:Which is searched more?
In September 2026, beehiiv and Swapstack were level in searches among newsletter sponsorship marketplaces worldwide, with an estimated 260 branded searches each, at 3.5% of the total each. These are worldwide searches for English-language branded terms.
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Is beehiiv or Swapstack more popular in search?
Compare the marketplaces that match newsletter writers with sponsors. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for beehiiv, Swapstack. The figures are in the table below the chart.
View monthly share of searches table
| Month | Passionfroot | BuySellAds | beehiiv | Swapstack | SponsorGap | Paved |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.3% | 36.4% | 6.8% | 8.9% | 2.1% | 2.5% |
| Nov 2025 | 46.1% | 31.6% | 8.5% | 9.5% | 2.2% | 2.2% |
| Dec 2025 | 53.2% | 28.8% | 5.8% | 8.6% | 2% | 1.6% |
| Jan 2026 | 52% | 28.7% | 7.3% | 7% | 2.5% | 2.5% |
| Feb 2026 | 50.4% | 27.3% | 6.9% | 8.2% | 3.6% | 3.6% |
| Mar 2026 | 50.3% | 27.8% | 6.9% | 8.3% | 3% | 3.6% |
| Apr 2026 | 56.3% | 25.2% | 6.8% | 6.2% | 3.3% | 2.1% |
| May 2026 | 61.3% | 22.1% | 6.6% | 5.5% | 2.9% | 1.5% |
| Jun 2026 | 60.8% | 21% | 6.9% | 5.5% | 3.6% | 2.3% |
| Jul 2026 | 75.3% | 14.8% | 3.2% | 3% | 2.4% | 1.3% |
| Aug 2026 | 71.4% | 17.2% | 4.6% | 3.4% | 1.9% | 1.5% |
| Sep 2026 | 72.5% | 17.4% | 3.5% | 3.5% | 1.9% | 1.2% |
How has the beehiiv and Swapstack comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: beehiiv took it in January 2026, Swapstack took it in February 2026, beehiiv took it in April 2026.
- Across the 12 months ending September 2026, beehiiv’s share of searches among newsletter sponsorship marketplaces worldwide moved from 6.8% to 3.5%, and its estimated monthly branded searches moved from 300 to 260.
- Across the 12 months ending September 2026, Swapstack’s share of searches among newsletter sponsorship marketplaces worldwide moved from 8.9% to 3.5%, and its estimated monthly branded searches moved from 390 to 260.
How did search popularity change for newsletter sponsorship marketplaces worldwide in September 2026?
2 changes
In September 2026, beehiiv lost share of searches among newsletter sponsorship marketplaces worldwide, from 4.6% to 3.5%.
Estimated monthly branded searches for Swapstack worldwide fell 33.3% over 12 measured months, from 390 to 260 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using beehiiv’s and Swapstack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among newsletter sponsorship marketplaces
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