Brandwave

Monzo vs Starling Bank:Which is more popular by branded search?

In August 2026, Monzo had more branded searches than Starling Bank among neobanks worldwide. Monzo was estimated to have 631K branded searches compared to Starling Bank’s 125K, and held a 12.3% Share of Search versus Starling Bank’s 2.4%. These are worldwide searches for English-language branded terms.

Share of Search among neobanks worldwide in August 2026Which is more popular in search, Monzo or Starling Bank?
Monzo12.3%631K searches
vs
Starling Bank2.4%125K searches

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Which is more popular in search, Monzo or Starling Bank?

Compare the app based banks people use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Monzo and Starling Bank among neobanks worldwide, by month

Share of Search by month for Monzo, Starling Bank. The figures are in the table below the chart.

View monthly share of search table
MonthRevolutMonzoN26Starling BankChime
Oct 202577.3%10.5%8.2%2.8%1.2%
Nov 202576.3%10.3%9.5%2.8%1.1%
Dec 202576.5%10.3%9.8%2.3%1.2%
Jan 202676.3%11.8%8.1%2.9%0.95%
Feb 202676.8%11.1%8.1%2.9%1.2%
Mar 202678.8%10.7%7%2.5%0.98%
Apr 202675.1%12.1%7.8%3.3%1.7%
May 202679.1%10.5%6.9%2.5%0.99%
Jun 202680.1%9.4%7%2.5%1%
Jul 202679.3%10.4%6.8%2.5%0.98%
Aug 202677.7%12.3%6.7%2.4%0.96%
Sep 2026—————

How has the Monzo and Starling Bank comparison changed over the last 12 months?

  • Monzo was ahead of Starling Bank in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Monzo’s estimated Share of Search among neobanks worldwide moved from 10.5% to 12.3%, and its estimated monthly branded searches moved from 542K to 631K.
  • Across the 11 months ending August 2026, Starling Bank’s estimated Share of Search among neobanks worldwide moved from 2.8% to 2.4%, and its estimated monthly branded searches moved from 145K to 125K.

How did search popularity change for neobanks worldwide in August 2026?

  1. In August 2026, Monzo gained estimated Share of Search among neobanks worldwide, from 10.4% to 12.3%.

  2. Estimated monthly branded searches for Starling Bank worldwide fell 13.6% over 11 measured months, from 145K to 125K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Monzo’s and Starling Bank’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Monzo

32 branded search terms

  • card monzo
  • joint account monzo
  • Monzo
  • monzo account
  • monzo app
  • monzo application
  • monzo bank
  • monzo bank account
  • monzo bank app
  • monzo bank application
  • monzo bank business account
  • monzo bank card
  • monzo business
  • monzo business account
  • monzo card
  • monzo credit card
  • monzo current account
  • monzo joint account
  • monzo joint bank account
  • monzo loan
  • monzo loans
  • monzo online banking
  • monzo plus
  • monzo savings
  • monzo savings account
  • monzo shared account
  • monzo uk
  • monzo virtual card
  • monzo.com
  • online banking monzo
  • open a monzo account
  • open monzo account

Starling Bank

24 branded search terms

  • bank starling
  • starling account
  • starling app
  • Starling Bank
  • starling bank account
  • starling bank app
  • starling bank application
  • starling bank business account
  • starling bank card
  • starling bank current account
  • starling bank interest rates
  • starling bank joint account
  • starling bank loans
  • starling bank savings account
  • starling bank uk
  • starling business account
  • starling business bank
  • starling business bank account
  • starling card
  • starling current account
  • starling interest rates
  • starling joint account
  • starling online banking
  • starling savings account

How the Brand Demand Index is measured

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