Brandwave

Scholl vs Seki Edge:Which is more popular?

In October 2026, Seki Edge had more branded searches than Scholl among nail clippers brands worldwide. Seki Edge had about 4,400 branded searches, while Scholl had 720. Seki Edge made up 21.8% of all nail clippers brand searches we track, and Scholl accounted for 3.6%. When we asked ChatGPT and Google AI Overviews about nail clippers brands, Seki Edge appeared in four of the five answers and Scholl in none.

Among nail clippers brands worldwide in October 2026

Who do people search for more?

Seki Edge, about 6 searches for every 1 for Scholl

Seki Edge 4.4K searchesScholl 720 searches

Who does AI mention more?

Seki Edge, mentioned in 4 of 5 answers, Scholl in 0

Seki Edge in 4 of 5Scholl in 0 of 5

Who does AI recommend more?

Seki Edge, the only one of the two named

Seki Edge first in 4Scholl never named

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Top nail clippers brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Seki Edge was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Scholl did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Seki Edge1st
  2. Green Bell2nd
  3. Tweezerman3rd
  4. ZWILLING4th
  5. Scholl–
  6. Klhip–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tweezerman5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Green Bell4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Seki Edge4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ZWILLING1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Scholl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Klhip0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about nail clippers brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Scholl or Seki Edge more popular in search?

This chart shows how often people search Google for Scholl and Seki Edge by name. Each line represents a brand's share of searches for all six nail clippers brands we track, month by month, from English-language searches worldwide.

Scholl and Seki Edge among nail clippers brands worldwide, by month

Share of searches by month for Seki Edge, Scholl. The figures are in the table below the chart.

View monthly share of searches table
MonthGreen BellSeki EdgeTweezermanZWILLINGSchollKlhip
Nov 202536.7%36.7%13.1%7.3%4%2.2%
Dec 202532.6%21.7%32.6%7.9%2.9%2.4%
Jan 202628.5%19%42.5%5.5%2.9%1.7%
Feb 202619.2%19.2%52.5%4.6%3.1%1.4%
Mar 202637.8%25.2%20.6%9.2%5%2.2%
Apr 202643.8%24%24%4.7%2.6%0.95%
May 202629.1%19.4%43.5%4.7%2.6%0.76%
Jun 202623%15.3%51.5%5.6%3.5%1.1%
Jul 202620.8%31.2%38.2%6%2.8%1%
Aug 202636.3%29.6%19.7%8.5%4.5%1.4%
Sep 202638%31.1%13.8%10.9%5.1%1.2%
Oct 202649.2%21.8%14.4%9.4%3.6%1.6%

Scholl sells other things too, so only its searches that name this product count here, like “scholl nail clippers”.

How has branded search for Scholl and Seki Edge changed worldwide over the last 12 months?

3 findings
  • Seki Edge was ahead of Scholl in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Scholl’s share of searches among nail clippers brands worldwide moved from 4% to 3.6%, and its estimated monthly branded searches moved from 880 to 720.
  • Across the 12 months ending October 2026, Seki Edge’s share of searches among nail clippers brands worldwide moved from 36.7% to 21.8%, and its estimated monthly branded searches moved from 8.1K to 4.4K.

How did search popularity change for nail clippers brands worldwide in October 2026?

2 changes
  1. In October 2026, Seki Edge lost share of searches among nail clippers brands worldwide, from 31.1% to 21.8%.

  2. In October 2026, Scholl lost share of searches among nail clippers brands worldwide, from 5.1% to 3.6%.

How are Scholl’s and Seki Edge’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Scholl’s and Seki Edge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Scholl

1 branded search term

  • scholl nail clippers

Seki Edge

1 branded search term

  • seki edge nail clipper

How the Brand Demand Index is measured

Other head-to-heads among nail clippers brands

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