Rico vs Vandoren:Which is more popular by branded search?
In August 2026, Vandoren had more branded searches than Rico among mouthpiece brands worldwide. Vandoren was estimated to have 12.1K branded searches compared to Rico’s 1.3K, and held a 0.29% Share of Search versus Rico’s 0.03%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Rico or Vandoren?
Compare the mouthpiece brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Vandoren, Rico. The figures are in the table below the chart.
View monthly share of search table
| Month | Yamaha | Selmer | Vandoren | Berg Larsen | Rico | Otto Link |
|---|---|---|---|---|---|---|
| Oct 2025 | 99.1% | 0.44% | 0.36% | 0.03% | 0.03% | <0.01% |
| Nov 2025 | 99.1% | 0.44% | 0.36% | 0.04% | 0.03% | <0.01% |
| Dec 2025 | 99.1% | 0.44% | 0.36% | 0.04% | 0.03% | <0.01% |
| Jan 2026 | 99.1% | 0.44% | 0.36% | 0.07% | 0.03% | 0.01% |
| Feb 2026 | 99.1% | 0.44% | 0.36% | 0.07% | 0.02% | <0.01% |
| Mar 2026 | 99.3% | 0.36% | 0.29% | 0.05% | 0.03% | <0.01% |
| Apr 2026 | 99.2% | 0.44% | 0.29% | 0.07% | 0.02% | <0.01% |
| May 2026 | 99.1% | 0.44% | 0.36% | 0.07% | 0.02% | <0.01% |
| Jun 2026 | 99.2% | 0.36% | 0.29% | 0.07% | 0.02% | <0.01% |
| Jul 2026 | 99.2% | 0.36% | 0.29% | 0.07% | 0.02% | <0.01% |
| Aug 2026 | 99.3% | 0.36% | 0.29% | 0.04% | 0.03% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Rico and Vandoren comparison changed over the last 12 months?
3 findings
- Vandoren was ahead of Rico in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Rico’s estimated Share of Search among mouthpiece brands worldwide held steady at 0.03%, and its estimated monthly branded searches held steady at 1.3K.
- Across the 11 months ending August 2026, Vandoren’s estimated Share of Search among mouthpiece brands worldwide moved from 0.36% to 0.29%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
How did search popularity change for mouthpiece brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Vandoren worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Rico’s and Vandoren’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.