KitchenAid vs Ninja:Which is searched more?
In September 2026, KitchenAid had more branded searches than Ninja among mini chopper brands worldwide. KitchenAid was estimated to have 1.3M branded searches compared to Ninja’s 1.9K, and held an 86.4% Share of Search versus Ninja’s 0.13%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, KitchenAid or Ninja?
Compare the mini chopper brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for KitchenAid, Ninja. The figures are in the table below the chart.
View monthly share of search table
| Month | KitchenAid | Cuisinart | Ninja |
|---|---|---|---|
| Oct 2025 | 88.2% | 11.7% | 0.09% |
| Nov 2025 | 87.8% | 12.1% | 0.09% |
| Dec 2025 | 87.9% | 12% | 0.07% |
| Jan 2026 | 84.2% | 15.6% | 0.11% |
| Feb 2026 | 87% | 12.8% | 0.14% |
| Mar 2026 | 84.5% | 15.4% | 0.16% |
| Apr 2026 | 88.1% | 11.9% | 0.1% |
| May 2026 | 84.6% | 15.3% | 0.1% |
| Jun 2026 | 85.3% | 14.5% | 0.14% |
| Jul 2026 | 83.9% | 16% | 0.11% |
| Aug 2026 | 83.4% | 16.5% | 0.13% |
| Sep 2026 | 86.4% | 13.4% | 0.13% |
How has the KitchenAid and Ninja comparison changed over the last 12 months?
3 findings
- KitchenAid was ahead of Ninja in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among mini chopper brands worldwide moved from 88.2% to 86.4%, and its estimated monthly branded searches moved from 1.8M to 1.3M.
- Across the 12 months ending September 2026, Ninja’s estimated Share of Search among mini chopper brands worldwide moved from 0.09% to 0.13%, and its estimated monthly branded searches held steady at 1.9K.
How did search popularity change for mini chopper brands worldwide in September 2026?
1 change
In September 2026, KitchenAid gained estimated Share of Search among mini chopper brands worldwide, from 83.4% to 86.4%.
Other head-to-heads among mini chopper brands
How each brand is measured
Brandwave collects information about searches that people make online using KitchenAid’s and Ninja’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KitchenAid
4 branded search terms
- kitchenaid
- kitchenaid artisan
- kitchenaid mixer
- kitchenaid stand mixer
Ninja
1 branded search term
- ninja mini chopper
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