Arturia vs Novation:Which is searched more?
In September 2026, Arturia had more branded searches than Novation among MIDI controller brands worldwide. Arturia was estimated to have 90.5K branded searches compared to Novation’s 74K, and held a 30.2% Share of Search versus Novation’s 24.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Arturia or Novation?
Compare the MIDI controller brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Arturia, Novation. The figures are in the table below the chart.
View monthly share of search table
| Month | Akai | Arturia | Novation |
|---|---|---|---|
| Oct 2025 | 47.3% | 31.5% | 21.2% |
| Nov 2025 | 40.8% | 40.8% | 18.3% |
| Dec 2025 | 44.1% | 36.1% | 19.8% |
| Jan 2026 | 47.3% | 31.5% | 21.2% |
| Feb 2026 | 42.3% | 34.5% | 23.2% |
| Mar 2026 | 47.3% | 31.5% | 21.2% |
| Apr 2026 | 47.3% | 31.5% | 21.2% |
| May 2026 | 50.1% | 27.5% | 22.5% |
| Jun 2026 | 45.1% | 30.2% | 24.7% |
| Jul 2026 | 45.1% | 30.2% | 24.7% |
| Aug 2026 | 47.2% | 31.6% | 21.2% |
| Sep 2026 | 45.1% | 30.2% | 24.7% |
How has the Arturia and Novation comparison changed over the last 12 months?
3 findings
- Arturia was ahead of Novation in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Arturia’s estimated Share of Search among MIDI controller brands worldwide moved from 31.5% to 30.2%, and its estimated monthly branded searches moved from 110K to 90.5K.
- Across the 12 months ending September 2026, Novation’s estimated Share of Search among MIDI controller brands worldwide moved from 21.2% to 24.7%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for MIDI controller brands worldwide in September 2026?
2 changes
In September 2026, Novation gained estimated Share of Search among MIDI controller brands worldwide, from 21.2% to 24.7%.
In September 2026, Arturia lost estimated Share of Search among MIDI controller brands worldwide, from 31.6% to 30.2%.
Other head-to-heads among MIDI controller brands
How each brand is measured
Brandwave collects information about searches that people make online using Arturia’s and Novation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.