Brandwave

Aesthetic Record vs Boulevard:Which is more popular?

In September 2026, Aesthetic Record had more branded searches than Boulevard among med spa software worldwide. Aesthetic Record had about 14,800 branded searches, while Boulevard had 410. Aesthetic Record made up 18.7% of all med spa software searches we track, and Boulevard accounted for 0.52%. When we asked ChatGPT and Google AI Overviews about med spa software, Boulevard appeared in all five answers and Aesthetic Record in four. Aesthetic Record was mentioned before Boulevard in three out of five answers.

Among med spa software worldwide in September 2026

Who do people search for more?

Aesthetic Record, about 36 searches for every 1 for Boulevard

Aesthetic Record 14.8K searchesBoulevard 410 searches

Who does AI mention more?

Boulevard, mentioned in every answer we collected

Boulevard in 5 of 5Aesthetic Record in 4 of 5

Who does AI recommend more?

Aesthetic Record, named ahead of Boulevard in 3 of 5 answers

Aesthetic Record first in 3Boulevard first in 2

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Top med spa software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Boulevard appeared in all five answers. Aesthetic Record was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Aesthetic Record was listed before Boulevard in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PatientNow1st
  2. Aesthetic Record2nd
  3. Boulevard3rd
  4. Zenoti4th
  5. Pabau5th
  6. Mangomint6th
  7. AestheticsPro7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zenoti5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PatientNow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Boulevard5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Aesthetic Record4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mangomint3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pabau3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AestheticsPro2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about med spa software

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Aesthetic Record or Boulevard more popular in search?

This chart shows how often people search Google for Aesthetic Record and Boulevard by name. Each line represents a brand's share of searches for all seven med spa software we track, month by month, from English-language searches worldwide.

Aesthetic Record and Boulevard among med spa software worldwide, by month

Share of searches by month for Aesthetic Record, Boulevard. The figures are in the table below the chart.

View monthly share of searches table
MonthZenotiMangomintAesthetic RecordPabauPatientNowAestheticsProBoulevard
Oct 202538.6%17.3%25.9%7.7%6.3%3.4%0.76%
Nov 202541.4%18.5%22.6%8.3%5.5%3%0.7%
Dec 202542.5%19%23.2%6.9%4.6%3.1%0.59%
Jan 202639.5%21.6%21.6%7.9%5.2%3.5%0.78%
Feb 202639.8%21.8%21.8%7.9%5.3%2.9%0.52%
Mar 202639.6%21.6%21.6%7.9%5.3%3.5%0.49%
Apr 202639.1%21.4%21.4%9.6%5.2%2.8%0.57%
May 202643.3%19.3%19.3%8.6%5.8%3.1%0.54%
Jun 202640.7%22.2%18.2%10%5.4%2.9%0.57%
Jul 202641.7%22.8%18.7%8.3%5.5%2.4%0.52%
Aug 202647.8%21.3%17.5%6.4%4.2%2.2%0.59%
Sep 202641.7%22.8%18.7%8.3%5.5%2.4%0.52%

How has the Aesthetic Record and Boulevard comparison changed over the last 12 months?

3 findings
  • Aesthetic Record was ahead of Boulevard in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Aesthetic Record’s share of searches among med spa software worldwide moved from 25.9% to 18.7%, and its estimated monthly branded searches moved from 22.2K to 14.8K.
  • Across the 12 months ending September 2026, Boulevard’s share of searches among med spa software worldwide moved from 0.76% to 0.52%, and its estimated monthly branded searches moved from 650 to 410.

How did search popularity change for med spa software worldwide in September 2026?

2 changes

  1. In September 2026, Aesthetic Record gained share of searches among med spa software worldwide, from 17.5% to 18.7%.

  2. Estimated monthly branded searches for Boulevard worldwide fell 36.9% over 12 measured months, from 650 to 410 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Aesthetic Record’s and Boulevard’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Aesthetic Record

1 branded search term

  • aesthetic record

Boulevard

2 branded search terms

  • boulevard med spa
  • joinblvd

How the Brand Demand Index is measured

Other head-to-heads among med spa software

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