Brandwave

Informatica vs Reltio:Which is more popular?

In September 2026, Informatica had more branded searches than Reltio among master data management platforms worldwide. Informatica had about 368,000 branded searches, while Reltio had 12,100. Informatica made up 91.3% of all master data management platform searches we track, and Reltio accounted for 3%. When we asked ChatGPT and Google AI Overviews about master data management platforms, Informatica and Reltio each appeared in three of the five answers. Informatica was mentioned before Reltio in two out of three answers.

Among master data management platforms worldwide in September 2026

Who do people search for more?

Informatica, about 30 searches for every 1 for Reltio

Informatica 368K searchesReltio 12.1K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Informatica in 3 of 5Reltio in 3 of 5

Who does AI recommend more?

Informatica, named ahead of Reltio in 2 of 3 answers

Informatica first in 2Reltio first in 1

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Top master data management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Informatica and Reltio were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Informatica was listed before Reltio in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Informatica1st
  2. Reltio2nd
  3. Profisee3rd
  4. Semarchy4th
  5. SAP Master Data Governance5th
  6. Stibo Systems6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Informatica3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Reltio3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SAP Master Data Governance3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Profisee3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Semarchy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stibo Systems2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about master data management platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Informatica or Reltio more popular in search?

This chart shows how often people search Google for Informatica and Reltio by name. Each line represents a brand's share of searches for all six master data management platforms we track, month by month, from English-language searches worldwide.

Informatica and Reltio among master data management platforms worldwide, by month

Share of searches by month for Informatica, Reltio. The figures are in the table below the chart.

View monthly share of searches table
MonthInformaticaReltioStibo SystemsSAP Master Data GovernanceProfiseeSemarchy
Oct 202593.3%1.7%1.9%1.7%0.75%0.75%
Nov 202592.2%2%2.3%2%0.73%0.73%
Dec 202591.7%2.5%2.2%2%0.88%0.73%
Jan 202691.7%2.5%2.2%2%0.9%0.72%
Feb 202691.7%2.5%2.2%2%0.9%0.72%
Mar 202689.3%5.4%1.8%2%0.87%0.71%
Apr 202690.6%3.6%2.2%2%0.89%0.71%
May 202691%3.7%2%2%0.72%0.59%
Jun 202690%3%2.7%2.4%1.1%0.87%
Jul 202690%3.6%2.2%2.4%0.87%0.87%
Aug 202690.6%3.6%2.2%2%0.87%0.72%
Sep 202691.3%3%2.2%2%0.72%0.72%

How has the Informatica and Reltio comparison changed over the last 12 months?

3 findings

How did search popularity change for master data management platforms worldwide in September 2026?

2 changes

  1. In September 2026, Informatica gained share of searches among master data management platforms worldwide, from 90.6% to 91.3%.

  2. In September 2026, Reltio lost share of searches among master data management platforms worldwide, from 3.6% to 3%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Informatica’s and Reltio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Informatica

1 branded search term

  • informatica

Reltio

1 branded search term

  • reltio

How the Brand Demand Index is measured

Other head-to-heads among master data management platforms

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