Brandwave

Marketing mix optimisation platforms:Which brands are most popular in search?

In August 2026, Lifesight was the most searched among marketing mix optimisation platforms worldwide, with an estimated 5.4K branded searches and 45.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Lifesight45.9%
  2. Analytic Partners20.4%
  3. LiftLab16.1%
  4. Mutinex16.1%
  5. SegmentStream1.4%

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Share of SearchLeaderboard

Compare the platforms that optimise media budgets across channels. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among marketing mix optimisation platforms worldwide, by month

Share of Search by month for Lifesight, Analytic Partners, LiftLab, Mutinex. The figures are in the table below the chart.

View monthly share of search table
MonthLifesightAnalytic PartnersLiftLabMutinexSegmentStream
Oct 202544.5%24.3%16.2%12.8%2.2%
Nov 202538.9%25.9%17.3%13.7%4.2%
Dec 202544.2%23.8%19.7%10.6%1.7%
Jan 202645.9%25.1%16.7%11.1%1.2%
Feb 202644.7%24.4%16.3%12.9%1.8%
Mar 202637.8%25.2%16.8%16.8%3.4%
Apr 202637.5%25%16.7%16.7%4.1%
May 202641.3%22.2%14.5%18.3%3.7%
Jun 202645.3%20.1%15.9%15.9%2.7%
Jul 202652.5%15.1%15.1%15.1%2.1%
Aug 202645.9%20.4%16.1%16.1%1.4%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Lifesight

    45.9%

    Held 1st. 5.4K estimated branded searches, -18.2% vs prior month. Share -6.7 points.

  2. 2.Analytic Partners

    20.4%

    Held 2nd. 2.4K estimated branded searches, +26.3% vs prior month. Share +5.3 points.

  3. 3.LiftLab

    16.1%

    Held 3rd. 1.9K estimated branded searches, 0% vs prior month. Share +1 points.

  4. 4.Mutinex

    16.1%

    Held 4th. 1.9K estimated branded searches, 0% vs prior month. Share +1 points.

  5. 5.SegmentStream

    1.4%

    Held 5th. 170 estimated branded searches, -34.6% vs prior month. Share -0.6 points.

Compare search popularity between leading brands

Which brand is most popular in search among marketing mix optimisation platforms worldwide?

In August 2026, Lifesight was the most searched among marketing mix optimisation platforms worldwide, with an estimated 5.4K branded searches and 45.9% estimated Share of Search within this set. Analytic Partners is in 2nd place, 25.5 percentage points behind at 20.4% Share of Search.

Global marketing mix optimisation platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Lifesight44.5% → 45.9%52.5%Jul 202637.5%Apr 20261st
Analytic Partners24.3% → 20.4%25.9%Nov 202515.1%Jul 20262nd
LiftLab16.2% → 16.1%19.7%Dec 202514.5%May 20263rd
Mutinex12.8% → 16.1%18.3%May 202610.6%Dec 20254th
SegmentStream2.2% → 1.4%4.2%Nov 20251.2%Jan 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Lifesight’s estimated Share of Search among marketing mix optimisation platforms worldwide increased from 44.5% to 45.9%.
  • Across the 11 months ending August 2026, Analytic Partners’ estimated Share of Search among marketing mix optimisation platforms worldwide decreased from 24.3% to 20.4%.
  • Across the 11 months ending August 2026, Mutinex’s estimated Share of Search among marketing mix optimisation platforms worldwide increased from 12.8% to 16.1%.
  • Across the 11 months ending August 2026, SegmentStream’s estimated Share of Search among marketing mix optimisation platforms worldwide decreased from 2.2% to 1.4%.
  • Across the 11 months ending August 2026, Lifesight’s estimated Share of Search among marketing mix optimisation platforms worldwide peaked at 52.5% in July 2026 and was lowest at 37.5% in April 2026.
  • Across the 11 months ending August 2026, Analytic Partners’ estimated Share of Search among marketing mix optimisation platforms worldwide peaked at 25.9% in November 2025 and was lowest at 15.1% in July 2026.
  • Across the 11 months ending August 2026, LiftLab’s estimated Share of Search among marketing mix optimisation platforms worldwide peaked at 19.7% in December 2025 and was lowest at 14.5% in May 2026.
  • Across the 11 months ending August 2026, Mutinex’s estimated Share of Search among marketing mix optimisation platforms worldwide peaked at 18.3% in May 2026 and was lowest at 10.6% in December 2025.
  • Across the 11 months ending August 2026, SegmentStream’s estimated Share of Search among marketing mix optimisation platforms worldwide peaked at 4.2% in November 2025 and was lowest at 1.2% in January 2026.
  • Across the 11 months ending August 2026, LiftLab held steady: its estimated Share of Search among marketing mix optimisation platforms worldwide moved less than 0.5 percentage points.

How did search popularity change for marketing mix optimisation platforms worldwide in August 2026?

  1. In August 2026, Analytic Partners gained estimated Share of Search among marketing mix optimisation platforms worldwide, from 15.1% to 20.4%.

  2. In August 2026, LiftLab gained estimated Share of Search among marketing mix optimisation platforms worldwide, from 15.1% to 16.1%.

  3. In August 2026, Mutinex gained estimated Share of Search among marketing mix optimisation platforms worldwide, from 15.1% to 16.1%.

  4. In August 2026, Lifesight lost estimated Share of Search among marketing mix optimisation platforms worldwide, from 52.5% to 45.9%.

  5. In August 2026, SegmentStream lost estimated Share of Search among marketing mix optimisation platforms worldwide, from 2.1% to 1.4%.

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