Analytic Partners vs LiftLab:Which is more popular by branded search?
In August 2026, Analytic Partners had more branded searches than LiftLab among marketing mix optimisation platforms worldwide. Analytic Partners was estimated to have 2.4K branded searches compared to LiftLab’s 1.9K, and held a 20.4% Share of Search versus LiftLab’s 16.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Analytic Partners or LiftLab?
Compare the platforms that optimise media budgets across channels. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Analytic Partners, LiftLab. The figures are in the table below the chart.
View monthly share of search table
| Month | Lifesight | Analytic Partners | LiftLab | Mutinex | SegmentStream |
|---|---|---|---|---|---|
| Oct 2025 | 44.5% | 24.3% | 16.2% | 12.8% | 2.2% |
| Nov 2025 | 38.9% | 25.9% | 17.3% | 13.7% | 4.2% |
| Dec 2025 | 44.2% | 23.8% | 19.7% | 10.6% | 1.7% |
| Jan 2026 | 45.9% | 25.1% | 16.7% | 11.1% | 1.2% |
| Feb 2026 | 44.7% | 24.4% | 16.3% | 12.9% | 1.8% |
| Mar 2026 | 37.8% | 25.2% | 16.8% | 16.8% | 3.4% |
| Apr 2026 | 37.5% | 25% | 16.7% | 16.7% | 4.1% |
| May 2026 | 41.3% | 22.2% | 14.5% | 18.3% | 3.7% |
| Jun 2026 | 45.3% | 20.1% | 15.9% | 15.9% | 2.7% |
| Jul 2026 | 52.5% | 15.1% | 15.1% | 15.1% | 2.1% |
| Aug 2026 | 45.9% | 20.4% | 16.1% | 16.1% | 1.4% |
| Sep 2026 | — | — | — | — | — |
How has the Analytic Partners and LiftLab comparison changed over the last 12 months?
3 findings
- Analytic Partners was ahead of LiftLab in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Analytic Partners’ estimated Share of Search among marketing mix optimisation platforms worldwide moved from 24.3% to 20.4%, and its estimated monthly branded searches moved from 3.6K to 2.4K.
- Across the 11 months ending August 2026, LiftLab’s estimated Share of Search among marketing mix optimisation platforms worldwide moved from 16.2% to 16.1%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
How did search popularity change for marketing mix optimisation platforms worldwide in August 2026?
2 changes
In August 2026, Analytic Partners gained estimated Share of Search among marketing mix optimisation platforms worldwide, from 15.1% to 20.4%.
In August 2026, LiftLab gained estimated Share of Search among marketing mix optimisation platforms worldwide, from 15.1% to 16.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Analytic Partners’ and LiftLab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Analytic Partners
1 branded search term
- analytic partners
LiftLab
1 branded search term
- liftlab
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.