Brandwave

Arctic Wolf vs Huntress:Which is more popular?

In September 2026, Arctic Wolf had more branded searches than Huntress among managed detection and response platforms worldwide. Arctic Wolf had about 90,500 branded searches, while Huntress had 2,280. Arctic Wolf made up 86.7% of all managed detection and response platform searches we track, and Huntress accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about managed detection and response platforms, Arctic Wolf appeared in three of the five answers and Huntress in two. Arctic Wolf was mentioned before Huntress in two out of three answers.

Among managed detection and response platforms worldwide in September 2026

Who do people search for more?

Arctic Wolf, about 40 searches for every 1 for Huntress

Arctic Wolf 90.5K searchesHuntress 2.3K searches

Who does AI mention more?

Arctic Wolf, mentioned in 3 of 5 answers, Huntress in 2

Arctic Wolf in 3 of 5Huntress in 2 of 5

Who does AI recommend more?

Arctic Wolf, named ahead of Huntress in 2 of 3 answers

Arctic Wolf first in 2Huntress first in 1

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Top managed detection and response platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Arctic Wolf was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Huntress was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Arctic Wolf was listed before Huntress in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sophos MDR1st
  2. CrowdStrike2nd
  3. Arctic Wolf3rd
  4. Huntress4th
  5. Red Canary5th
  6. Expel6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CrowdStrike5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Arctic Wolf3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sophos MDR3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Huntress2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Red Canary1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Expel1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about managed detection and response platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Arctic Wolf or Huntress more popular in search?

This chart shows how often people search Google for Arctic Wolf and Huntress by name. Each line represents a brand's share of searches for all six managed detection and response platforms we track, month by month, from English-language searches worldwide.

Arctic Wolf and Huntress among managed detection and response platforms worldwide, by month

Share of searches by month for Arctic Wolf, Huntress. The figures are in the table below the chart.

View monthly share of searches table
MonthArctic WolfRed CanarySophos MDRHuntressCrowdStrikeExpel
Oct 202585.5%7.7%2.8%1.9%1.5%0.51%
Nov 202587.8%6.5%2.3%1.6%1.5%0.34%
Dec 202588.4%6.5%1.9%1.5%1.3%0.39%
Jan 202687.7%6.5%2.3%1.6%1.5%0.39%
Feb 202687.8%6.5%1.9%1.9%1.5%0.39%
Mar 202687.1%6.4%2.9%1.9%1.3%0.48%
Apr 202683.3%9.1%3.3%2.3%1.5%0.55%
May 202687.6%6.5%2.3%1.9%1.3%0.39%
Jun 202685.7%7.7%2.7%2.2%1.2%0.44%
Jul 202684.9%7.6%3.3%2.2%1.4%0.56%
Aug 202687.7%6.4%2.3%1.9%1.2%0.42%
Sep 202686.7%6.3%2.8%2.2%1.6%0.44%

How has the Arctic Wolf and Huntress comparison changed over the last 12 months?

3 findings

How did search popularity change for managed detection and response platforms worldwide in September 2026?

1 change
  1. In September 2026, Arctic Wolf lost share of searches among managed detection and response platforms worldwide, from 87.7% to 86.7%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Arctic Wolf’s and Huntress’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Arctic Wolf

1 branded search term

  • arctic wolf

Huntress

3 branded search terms

  • huntress edr
  • huntress mdr
  • huntress security

How the Brand Demand Index is measured

Other head-to-heads among managed detection and response platforms

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