Brandwave

FEIN vs Milwaukee:Which is more popular?

In September 2026, Milwaukee had more branded searches than FEIN among magnetic drill press brands worldwide. Milwaukee had about 1.8 million branded searches, while FEIN had 880. Milwaukee made up 72.8% of all magnetic drill press brand searches we track, and FEIN accounted for 0.04%. When we asked ChatGPT and Google AI Overviews about magnetic drill press brands, FEIN and Milwaukee each appeared in three of the five answers. FEIN was mentioned before Milwaukee in two out of three answers that named either.

Among magnetic drill press brands worldwide in September 2026

Who do people search for more?

Milwaukee, about 2080 searches for every 1 for FEIN

Milwaukee 1.8M searchesFEIN 880 searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

FEIN in 3 of 5Milwaukee in 3 of 5

Who does AI recommend more?

FEIN, named ahead of Milwaukee in 2 of 3 answers

FEIN first in 2Milwaukee first in 1

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Top magnetic drill press brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, FEIN and Milwaukee were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. FEIN was listed before Milwaukee in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hougen1st
  2. FEIN2nd
  3. Milwaukee3rd
  4. DeWalt4th
  5. Evolution5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hougen4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Milwaukee3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FEIN3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Evolution2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about magnetic drill press brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is FEIN or Milwaukee more popular in search?

This chart shows how often people search Google for FEIN and Milwaukee by name. Each line represents a brand's share of searches for all five magnetic drill press brands we track, month by month, from English-language searches worldwide.

FEIN and Milwaukee among magnetic drill press brands worldwide, by month

Share of searches by month for Milwaukee, FEIN. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeDeWaltEvolutionHougenFEIN
Oct 202576.7%23%0.18%0.07%0.03%
Nov 202572.9%26.8%0.21%0.05%0.03%
Dec 202572.9%26.8%0.18%0.05%0.03%
Jan 202672.9%26.8%0.22%0.06%0.04%
Feb 202672.9%26.8%0.22%0.06%0.04%
Mar 202672.8%26.8%0.26%0.06%0.05%
Apr 202672.9%26.8%0.22%0.06%0.04%
May 202672.9%26.8%0.22%0.06%0.04%
Jun 202672.9%26.8%0.18%0.06%0.03%
Jul 202676.7%23%0.18%0.05%0.04%
Aug 202672.9%26.8%0.22%0.06%0.04%
Sep 202672.8%26.8%0.32%0.06%0.04%

How has the FEIN and Milwaukee comparison changed over the last 12 months?

3 findings
  • Milwaukee was ahead of FEIN in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, FEIN’s share of searches among magnetic drill press brands worldwide moved from 0.03% to 0.04%, and its estimated monthly branded searches held steady at 880.
  • Across the 12 months ending September 2026, Milwaukee’s share of searches among magnetic drill press brands worldwide moved from 76.7% to 72.8%, and its estimated monthly branded searches moved from 2.2M to 1.8M.

How did search popularity change for magnetic drill press brands worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Milwaukee worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using FEIN’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

FEIN

2 branded search terms

  • fein mag drill
  • fein magnetic drill

Milwaukee

1 branded search term

  • milwaukee

How the Brand Demand Index is measured

Other head-to-heads among magnetic drill press brands

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