Hilti vs Metabo:Which is searched more?
In September 2026, Hilti had more branded searches than Metabo among mag drill brands worldwide. Hilti was estimated to have 27.1K branded searches compared to Metabo’s 8.1K, and held a 1.6% Share of Search versus Metabo’s 0.47%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hilti or Metabo?
Compare the mag drill brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hilti, Metabo. The figures are in the table below the chart.
View monthly share of search table
| Month | Makita | DeWalt | Hilti | Evolution | Metabo |
|---|---|---|---|---|---|
| Oct 2025 | 66.5% | 31.9% | 1.1% | 0.26% | 0.31% |
| Nov 2025 | 62.4% | 35.9% | 0.97% | 0.29% | 0.43% |
| Dec 2025 | 58% | 40.3% | 1.1% | 0.26% | 0.4% |
| Jan 2026 | 58.1% | 39.8% | 1.3% | 0.32% | 0.39% |
| Feb 2026 | 57.6% | 40.3% | 1.3% | 0.32% | 0.4% |
| Mar 2026 | 61.4% | 35.7% | 2.1% | 0.35% | 0.43% |
| Apr 2026 | 57.7% | 39.5% | 1.9% | 0.32% | 0.48% |
| May 2026 | 58% | 39.3% | 1.9% | 0.32% | 0.47% |
| Jun 2026 | 58.2% | 39.4% | 1.6% | 0.26% | 0.47% |
| Jul 2026 | 58% | 39.3% | 1.9% | 0.31% | 0.47% |
| Aug 2026 | 58.2% | 39.4% | 1.6% | 0.32% | 0.47% |
| Sep 2026 | 58.4% | 39.1% | 1.6% | 0.47% | 0.47% |
How has the Hilti and Metabo comparison changed over the last 12 months?
3 findings
- Hilti was ahead of Metabo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hilti’s estimated Share of Search among mag drill brands worldwide moved from 1.1% to 1.6%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
- Across the 12 months ending September 2026, Metabo’s estimated Share of Search among mag drill brands worldwide moved from 0.31% to 0.47%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
How did search popularity change for mag drill brands worldwide in September 2026?
2 changes
In September 2026, Metabo fell from 4th to 5th among mag drill brands worldwide.
Estimated monthly branded searches for Hilti worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.
Other head-to-heads among mag drill brands
How each brand is measured
Brandwave collects information about searches that people make online using Hilti’s and Metabo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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