Brandwave

Evolution vs Hilti:Which is searched more?

In September 2026, Hilti had more branded searches than Evolution among mag drill brands worldwide. Hilti was estimated to have 27.1K branded searches compared to Evolution’s 8.1K, and held a 1.6% Share of Search versus Evolution’s 0.47%. These are worldwide searches for English-language branded terms.

Share of Search among mag drill brands worldwide in September 2026Which is more popular in search, Evolution or Hilti?
Evolution0.47%8.1K searches
vs
Hilti1.6%27.1K searches

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Which is more popular in search, Evolution or Hilti?

Compare the mag drill brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Evolution and Hilti among mag drill brands worldwide, by month

Share of Search by month for Hilti, Evolution. The figures are in the table below the chart.

View monthly share of search table
MonthMakitaDeWaltHiltiEvolutionMetabo
Oct 202566.5%31.9%1.1%0.26%0.31%
Nov 202562.4%35.9%0.97%0.29%0.43%
Dec 202558%40.3%1.1%0.26%0.4%
Jan 202658.1%39.8%1.3%0.32%0.39%
Feb 202657.6%40.3%1.3%0.32%0.4%
Mar 202661.4%35.7%2.1%0.35%0.43%
Apr 202657.7%39.5%1.9%0.32%0.48%
May 202658%39.3%1.9%0.32%0.47%
Jun 202658.2%39.4%1.6%0.26%0.47%
Jul 202658%39.3%1.9%0.31%0.47%
Aug 202658.2%39.4%1.6%0.32%0.47%
Sep 202658.4%39.1%1.6%0.47%0.47%

How has the Evolution and Hilti comparison changed over the last 12 months?

  • Hilti was ahead of Evolution in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Evolution’s estimated Share of Search among mag drill brands worldwide moved from 0.26% to 0.47%, and its estimated monthly branded searches moved from 5.4K to 8.1K.
  • Across the 12 months ending September 2026, Hilti’s estimated Share of Search among mag drill brands worldwide moved from 1.1% to 1.6%, and its estimated monthly branded searches moved from 22.2K to 27.1K.

How did search popularity change for mag drill brands worldwide in September 2026?

  1. In September 2026, Evolution rose from 5th to 4th among mag drill brands worldwide.

  2. Estimated monthly branded searches for Hilti worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.

Other head-to-heads among mag drill brands

How each brand is measured

Brandwave collects information about searches that people make online using Evolution’s and Hilti’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Evolution

1 branded search term

  • evolution tools

Hilti

1 branded search term

  • hilti tools

How the Brand Demand Index is measured

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