Amazon SageMaker vs Azure Machine Learning:Which is searched more?
In September 2026, Amazon SageMaker had more branded searches than Azure Machine Learning among machine learning platforms worldwide. Amazon SageMaker had about 42,400 branded searches, while Azure Machine Learning had 6,600. Amazon SageMaker made up 2.8% of all machine learning platform searches we track, and Azure Machine Learning accounted for 0.43%. These are worldwide searches for English-language branded terms.
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Is Amazon SageMaker or Azure Machine Learning more popular in search?
Compare the platforms teams build machine learning on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Amazon SageMaker, Azure Machine Learning. The figures are in the table below the chart.
View monthly share of searches table
| Month | H2O.ai | Databricks | Google Cloud Vertex AI | Weights & Biases | MLflow | Amazon SageMaker | Dataiku | DataRobot | Azure Machine Learning | Domino Data Lab |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.1% | 26.2% | 7.8% | 4.6% | 3.5% | 3.8% | 3.5% | 1.3% | 0.86% | 0.21% |
| Nov 2025 | 43.1% | 28.6% | 10.5% | 5.1% | 3.8% | 3.6% | 3.1% | 1.2% | 0.77% | 0.18% |
| Dec 2025 | 44.2% | 29.4% | 10.8% | 5% | 3.2% | 3.1% | 2.6% | 0.97% | 0.65% | 0.16% |
| Jan 2026 | 43.7% | 29% | 10.7% | 4.9% | 3.2% | 3.3% | 3.2% | 0.96% | 0.78% | 0.19% |
| Feb 2026 | 44.4% | 29.5% | 10.8% | 4.3% | 3.2% | 3.1% | 2.7% | 0.97% | 0.79% | 0.19% |
| Mar 2026 | 42.3% | 28.1% | 12.6% | 5% | 3.8% | 3.2% | 3.1% | 0.92% | 0.76% | 0.22% |
| Apr 2026 | 42.2% | 28% | 12.5% | 5.8% | 3.8% | 2.9% | 3.1% | 0.92% | 0.62% | 0.18% |
| May 2026 | 44.2% | 29.4% | 10.8% | 5% | 3.2% | 2.8% | 2.6% | 0.97% | 0.65% | 0.35% |
| Jun 2026 | 42.5% | 34.6% | 8.5% | 4.1% | 3.1% | 2.7% | 3.1% | 0.76% | 0.51% | 0.18% |
| Jul 2026 | 47.1% | 31.3% | 7.7% | 3.7% | 3.4% | 2.4% | 2.8% | 0.84% | 0.46% | 0.2% |
| Aug 2026 | 48.1% | 32.1% | 6.4% | 3.6% | 3.5% | 2.5% | 2.4% | 0.71% | 0.38% | 0.26% |
| Sep 2026 | 44.4% | 36.2% | 6% | 3.4% | 3.3% | 2.8% | 2.7% | 0.65% | 0.43% | 0.29% |
How has the Amazon SageMaker and Azure Machine Learning comparison changed over the last 12 months?
3 findings
- Amazon SageMaker was ahead of Azure Machine Learning in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Amazon SageMaker’s share of searches among machine learning platforms worldwide moved from 3.8% to 2.8%, and its estimated monthly branded searches moved from 66K to 42.4K.
- Across the 12 months ending September 2026, Azure Machine Learning’s share of searches among machine learning platforms worldwide moved from 0.86% to 0.43%, and its estimated monthly branded searches moved from 14.8K to 6.6K.
How did search popularity change for machine learning platforms worldwide in September 2026?
2 changes
Estimated monthly branded searches for Azure Machine Learning worldwide fell 55.4% over 12 measured months, from 14.8K to 6.6K in September 2026.
Estimated monthly branded searches for Amazon SageMaker worldwide fell 35.8% over 12 measured months, from 66K to 42.4K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Amazon SageMaker’s and Azure Machine Learning’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazon SageMaker
3 branded search terms
- amazon sagemaker
- aws sagemaker
- sagemaker
Azure Machine Learning
1 branded search term
- azure machine learning
Other head-to-heads among machine learning platforms
H2O.ai vs Databricks: compare search popularity
H2O.ai vs Google Cloud Vertex AI: compare search popularity
H2O.ai vs Weights & Biases: compare search popularity
H2O.ai vs MLflow: compare search popularity- Databricks vs Google Cloud Vertex AI: compare search popularity
- Databricks vs Weights & Biases: compare search popularity
Put your own brand in this comparison
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