LoyaltyLion vs Smile.io:Which is more popular by branded search?
In August 2026, LoyaltyLion had more branded searches than Smile.io among loyalty program software worldwide. LoyaltyLion was estimated to have 2.9K branded searches compared to Smile.io’s 2.1K, and held a 10.6% Share of Search versus Smile.io’s 7.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, LoyaltyLion or Smile.io?
Compare the loyalty program software merchants run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for LoyaltyLion, Smile.io. The figures are in the table below the chart.
View monthly share of search table
| Month | Yotpo | LoyaltyLion | Smile.io | Antavo | Stamped | Annex Cloud |
|---|---|---|---|---|---|---|
| Oct 2025 | 71.7% | 12.6% | 5.1% | 5.8% | 2.7% | 2.1% |
| Nov 2025 | 70.8% | 11.7% | 6.3% | 5.6% | 3.5% | 2.1% |
| Dec 2025 | 72.5% | 11.4% | 5.7% | 5.8% | 2.8% | 1.8% |
| Jan 2026 | 69.4% | 14% | 6.2% | 5.5% | 2.8% | 2.1% |
| Feb 2026 | 69.8% | 14% | 6.2% | 5.5% | 2.8% | 1.7% |
| Mar 2026 | 69.8% | 12.4% | 7.8% | 5.5% | 2.8% | 1.7% |
| Apr 2026 | 76.6% | 10.1% | 5.2% | 4% | 2.3% | 1.8% |
| May 2026 | 71.7% | 12.2% | 6.4% | 5.8% | 2.4% | 1.5% |
| Jun 2026 | 74.4% | 10.9% | 5.9% | 5% | 2.3% | 1.5% |
| Jul 2026 | 75.4% | 10% | 5.9% | 5% | 2.2% | 1.5% |
| Aug 2026 | 72.1% | 10.6% | 7.7% | 5.8% | 2.4% | 1.4% |
| Sep 2026 | — | — | — | — | — | — |
How has the LoyaltyLion and Smile.io comparison changed over the last 12 months?
3 findings
- LoyaltyLion was ahead of Smile.io in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, LoyaltyLion’s estimated Share of Search among loyalty program software worldwide moved from 12.6% to 10.6%, and its estimated monthly branded searches moved from 5.2K to 2.9K.
- Across the 11 months ending August 2026, Smile.io’s estimated Share of Search among loyalty program software worldwide moved from 5.1% to 7.7%, and its estimated monthly branded searches held steady at 2.1K.
How did search popularity change for loyalty program software worldwide in August 2026?
2 changes
In August 2026, Smile.io gained estimated Share of Search among loyalty program software worldwide, from 5.9% to 7.7%.
In August 2026, LoyaltyLion gained estimated Share of Search among loyalty program software worldwide, from 10% to 10.6%.
How each brand is measured
Brandwave collects information about searches that people make online using LoyaltyLion’s and Smile.io’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
LoyaltyLion
2 branded search terms
- loyalty lion
- loyaltylion
Smile.io
4 branded search terms
- smile io
- smile.io
- smile.io points
- smile.io rewards
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.