Brandwave

Gymshark vs Harbinger:Which is searched more?

In September 2026, Gymshark had more branded searches than Harbinger among lifting Straps brands worldwide. Gymshark was estimated to have 3.4M branded searches compared to Harbinger’s 135K, and held a 74.4% Share of Search versus Harbinger’s 3%. These are worldwide searches for English-language branded terms.

Share of Search among lifting Straps brands worldwide in September 2026Which is more popular in search, Gymshark or Harbinger?
Gymshark74.4%3.4M searches
vs
Harbinger3%135K searches

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Which is more popular in search, Gymshark or Harbinger?

Compare the lifting straps brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Gymshark and Harbinger among lifting Straps brands worldwide, by month

Share of Search by month for Gymshark, Harbinger. The figures are in the table below the chart.

View monthly share of search table
MonthGymsharkOnyxPurpleHarbingerGymreapersEleikoSBDRDX
Oct 202569.6%20.4%5.5%2.8%0.68%0.55%0.45%0.11%
Nov 202586.2%7.7%3.7%1.3%0.56%0.31%0.25%0.05%
Dec 202579.5%12.9%4.2%1.7%0.77%0.42%0.42%0.1%
Jan 202677.2%12.5%5.1%3.1%0.92%0.61%0.5%0.1%
Feb 202673.8%14.4%6.9%2.9%0.87%0.58%0.47%0.12%
Mar 202674%14.7%7.1%2.4%0.88%0.48%0.4%0.1%
Apr 202677.5%12.6%6.1%2.1%0.76%0.51%0.42%0.08%
May 202672.8%14.4%8.4%2.4%0.87%0.58%0.39%0.09%
Jun 202678.5%12.8%5.1%2.1%0.63%0.42%0.42%0.08%
Jul 202674.8%14.9%6%2.4%0.9%0.49%0.4%0.12%
Aug 202673.6%14.6%7.1%2.9%0.88%0.48%0.39%0.1%
Sep 202674.4%14.8%5.9%3%0.89%0.49%0.4%0.12%

How has the Gymshark and Harbinger comparison changed over the last 12 months?

  • Gymshark was ahead of Harbinger in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Gymshark’s estimated Share of Search among lifting Straps brands worldwide moved from 69.6% to 74.4%, and its estimated monthly branded searches held steady at 3.4M.
  • Across the 12 months ending September 2026, Harbinger’s estimated Share of Search among lifting Straps brands worldwide moved from 2.8% to 3%, and its estimated monthly branded searches held steady at 135K.

How did search popularity change for lifting Straps brands worldwide in September 2026?

  1. In September 2026, Gymshark gained estimated Share of Search among lifting Straps brands worldwide, from 73.6% to 74.4%.

  2. Harbinger’s estimated Share of Search among lifting Straps brands worldwide has gained ground for 3 months in a row, from 2.1% to 3% in September 2026.

Other head-to-heads among lifting Straps brands

How each brand is measured

Brandwave collects information about searches that people make online using Gymshark’s and Harbinger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gymshark

5 branded search terms

  • gym shark
  • gymshark
  • gymshark apparel
  • gymshark clothing
  • gymshark leggings

Harbinger

1 branded search term

  • harbinger

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

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