Clio Draft vs Spellbook:Which is searched more?
In September 2026, Spellbook had more branded searches than Clio Draft among legal document automation software worldwide. Spellbook had about 22,200 branded searches, while Clio Draft had 5,400. Spellbook made up 37.7% of all legal document automation software searches we track, and Clio Draft accounted for 9.2%. These are worldwide searches for English-language branded terms.
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Is Clio Draft or Spellbook more popular in search?
Compare the legal document automation software companies operate with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Spellbook, Clio Draft. The figures are in the table below the chart.
View monthly share of searches table
| Month | Spellbook | HotDocs | Documate | Clio Draft | Contract Express | Ironclad | Gavel | Docassemble | Lawyaw | Juro | Afterpattern |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.3% | 32% | 4.2% | 11.7% | 4.2% | 1.8% | 1.6% | 1.6% | 2.8% | 0.25% | 0.57% |
| Nov 2025 | 37% | 37% | 3.3% | 11% | 3.9% | 1.8% | 1.8% | 1.5% | 2% | 0.23% | 0.35% |
| Dec 2025 | 35.1% | 35.1% | 3.1% | 10.5% | 3.7% | 1.7% | 1.4% | 7% | 1.9% | 0.21% | 0.27% |
| Jan 2026 | 39.6% | 32.3% | 3.4% | 11.8% | 3.4% | 2.3% | 1.6% | 2.9% | 2.3% | 0.25% | 0.25% |
| Feb 2026 | 39.8% | 32.5% | 3.4% | 9.7% | 3.4% | 2.9% | 1.8% | 4.3% | 1.8% | 0.16% | 0.25% |
| Mar 2026 | 39.4% | 32.3% | 7.9% | 7.9% | 3.5% | 2.3% | 1.9% | 2.8% | 1.5% | 0.31% | 0.31% |
| Apr 2026 | 33.8% | 41.3% | 6.7% | 8.2% | 2.9% | 2% | 1.4% | 2% | 1.3% | 0.26% | 0.17% |
| May 2026 | 36.6% | 36.6% | 7.2% | 8.9% | 3.1% | 2.6% | 1.5% | 1.6% | 1.4% | 0.23% | 0.18% |
| Jun 2026 | 35% | 35% | 5.6% | 10.5% | 4.6% | 3.7% | 1.4% | 1.9% | 1.7% | 0.33% | 0.17% |
| Jul 2026 | 38% | 31.1% | 6.1% | 11.3% | 4% | 4% | 1.3% | 1.8% | 1.8% | 0.29% | 0.23% |
| Aug 2026 | 33.6% | 33.6% | 10% | 10% | 4.5% | 3.5% | 1.7% | 1.3% | 1.3% | 0.2% | 0.17% |
| Sep 2026 | 37.7% | 30.8% | 11.2% | 9.2% | 4.1% | 2.7% | 1.5% | 1.2% | 1.2% | 0.19% | 0.12% |
How has the Clio Draft and Spellbook comparison changed over the last 12 months?
3 findings
- Spellbook was ahead of Clio Draft in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Clio Draft’s share of searches among legal document automation software worldwide moved from 11.7% to 9.2%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
- Across the 12 months ending September 2026, Spellbook’s share of searches among legal document automation software worldwide moved from 39.3% to 37.7%, and its estimated monthly branded searches held steady at 22.2K.
How did search popularity change for legal document automation software worldwide in September 2026?
3 changes
In September 2026, Spellbook overtook HotDocs to become the leader among legal document automation software worldwide, with 37.7% of the searches.
In September 2026, Documate overtook Clio Draft to rank 3rd among legal document automation software worldwide, with 11.2% of the searches.
In September 2026, Clio Draft lost share of searches among legal document automation software worldwide, from 10% to 9.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Clio Draft’s and Spellbook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Clio Draft
1 branded search term
- clio draft
Spellbook
1 branded search term
- spellbook
Other head-to-heads among legal document automation software
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