Makita vs Milwaukee:Which is more popular?
In September 2026, Milwaukee had more branded searches than Makita among LED work light brands worldwide. Milwaukee had about 1.8 million branded searches, while Makita had 823,000. Milwaukee made up 41.7% of all LED work light brand searches we track, and Makita accounted for 18.7%. When we asked ChatGPT and Google AI Overviews about LED work light brands, Milwaukee appeared in all five answers and Makita in three. Milwaukee was mentioned before Makita in every answer.
Who do people search for more?
Milwaukee, about 2 searches for every 1 for Makita
Who does AI mention more?
Milwaukee, mentioned in every answer we collected
Who does AI recommend more?
Milwaukee, named ahead of Makita in every answer
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Top LED work light brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Milwaukee appeared in all five answers. Makita was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Milwaukee was listed before Makita in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Makita3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ryobi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Husky2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about LED work light brands
5 answers
Asked ChatGPT
“Which LED work light brand should I buy?”
Asked ChatGPT
“What are the best LED work light brands?”
Asked ChatGPT
“What's the best LED work light brand for worksites?”
Searched Google, AI Overview
“cordless work light”
Searched Google, AI Overview
“portable work light”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Makita or Milwaukee more popular in search?
This chart shows how often people search Google for Makita and Milwaukee by name. Each line represents a brand's share of searches for all six LED work light brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Milwaukee, Makita. The figures are in the table below the chart.
View monthly share of searches table
| Month | Milwaukee | Makita | Ryobi | DeWalt | Craftsman | Husky |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.7% | 23.8% | 14.3% | 13.1% | 4.8% | 0.35% |
| Nov 2025 | 40.4% | 22% | 17.9% | 14.8% | 4.4% | 0.4% |
| Dec 2025 | 43% | 19.2% | 15.8% | 15.8% | 5.8% | 0.43% |
| Jan 2026 | 41.7% | 18.7% | 17% | 15.3% | 6.9% | 0.41% |
| Feb 2026 | 42.3% | 19% | 14.3% | 15.5% | 8.5% | 0.34% |
| Mar 2026 | 37.6% | 20.6% | 18.4% | 13.8% | 9.3% | 0.37% |
| Apr 2026 | 39.3% | 17.7% | 20.4% | 14.5% | 7.9% | 0.32% |
| May 2026 | 39.1% | 17.6% | 20.8% | 14.4% | 7.9% | 0.32% |
| Jun 2026 | 38.8% | 17.4% | 21.4% | 14.3% | 7.8% | 0.31% |
| Jul 2026 | 42.9% | 15.8% | 19.4% | 12.9% | 8.6% | 0.35% |
| Aug 2026 | 40.4% | 18.2% | 18.2% | 14.8% | 8.1% | 0.33% |
| Sep 2026 | 41.7% | 18.7% | 17.1% | 15.3% | 6.9% | 0.28% |
How has the Makita and Milwaukee comparison changed over the last 12 months?
3 findings
- Milwaukee was ahead of Makita in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Makita’s share of searches among LED work light brands worldwide moved from 23.8% to 18.7%, and its estimated monthly branded searches moved from 1.2M to 823K.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among LED work light brands worldwide moved from 43.7% to 41.7%, and its estimated monthly branded searches moved from 2.2M to 1.8M.
How did search popularity change for LED work light brands worldwide in September 2026?
2 changes
In September 2026, Makita overtook Ryobi to rank 2nd among LED work light brands worldwide, with 18.7% of the searches.
In September 2026, Milwaukee gained share of searches among LED work light brands worldwide, from 40.4% to 41.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Makita’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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